Jeffrey Pedone

Past

Director, Email Marketing, Audience Development Group at Incisive Media
Manager, Internet & Email Operations at Dow Jones & Co
Manager, Internet Program Development at Dow Jones

President/Principal at Good Dog Foods, Inc.
President/Owner at Silver Lining Consulting, LLC
Educator, Middle School at Rumson Public Schools

see less...

3 more...

Education

Monmouth University

Recommended

12 people have recommended Jeffrey

Connections

201 connections

Industry

Marketing and Advertising

Websites

Jeffrey Pedone’s Summary

Jeffrey Pedone is a digital marketing professional who is just as comfortable on the strategy side of the business as he is working with IT, production, and operations. He has implemented complex marketing and social networking strategies that are directly tied to the KPI's of the business and has worn the hat of; director, manager, product and project manager, metrics analyst, and brand champion.

Acquisition strategies through all digital channels (email, search, social networking), retention and loyalty marketing initiatives that create customer lifetime value (lifecycle marketing), and analytics and metrics (mining the data in various platforms to find a single view of the customer and communicate actionable suggestions that formulate winning strategies) are the hallmarks of his craft.

In his last role he saved the company over $100K in annual expense and lowered the CPM on a major platform by 40%. He has also conducted extensive RFP's with major email, database, and CRM vendors.

Jeff has published a number of articles in trade journals and is a speaker in demand at various industry events:
Article, Circulation Management - Growing New Media Channels
Article, Audience Development - How to Deal With Email List Fatigue
Article, FOLIO - The Stand Out Email
Speaker, FOLIO Publishing Summit 2007-2009

Jeffrey is actively involved in linking philanthropic causes of social concern with people who care, through Twitter. Jeffrey is also active in helping the world reach the Millennium Development Goals by 2015, http://www.un.org/millenniumgoals/

He is also focused on a few "simple" global things:

-to value and steward our world, our family, our colleagues, and our customers and clients
-character is everything
-be entrepreneurial, bold and always find a way
-be a leader, teacher, visionary, and loyal
-fail often - strive toward success
-adapt to change
-support each other, own up to your mistakes, listen actively and often

Jeffrey Pedone’s Specialties:

Expertise in writing, social media, researching, customer lifetime value, loyalty programs, email, acquisition/retention programs, audience development, digital marketing, RFP's, consultative marketing, marketing operations, philanthropy, entrepreneurship

Jeffrey Pedone’s Experience

Director, Email Marketing, Audience Development Group

Incisive Media

(Privately Held; Publishing industry)

November 2006 — February 2009 (2 years 4 months)

Incisive Media is one of the world's fastest growing B2B information providers, serving the financial and professional services markets globally.

Jeffrey managed the department responsible for email management, governance, retention and loyalty marketing, and performance measurement in the United States. He was also involved in company-wide digital marketing initiatives.

Jeffrey's mission was to grow the lifecycle marketing efforts of his organization and create customers that continue their relationship with Incisive for a lifetime.
Manager, Internet & Email Operations

Dow Jones & Co

(Public Company; 10,001 or more employees; DJ; Marketing and Advertising industry)

December 2005 — November 2006 (1 year)

Point person for all Internet and Email operations project management. Heavy contact with online and print divisions of Consumer Media Group and various directors and managers within the company. Five direct reports spanning four properties of Dow Jones & Co. Heavy interface with IT on both print and online sides. Manager of various vendor relationships, authentication, deliverability, privacy, CAN-SPAM, and permissions regarding email management. Analytics reporting loop back to management. Heavy use of GUI interfaces as well as SQL server, MS office applications, Visio etc...
Manager, Internet Program Development

Dow Jones

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

December 2005 — June 2006 (7 months)

Manager of search, email, multivarible testing, affiliate, co-registration as well as media for print division of Consumer Media Group. Heavy operational interface with IT, database administrators, and various business units on the print and online side of Dow Jones. Spearheading effort, along with colleagues, to centralize email operations through vendor selection and RFP process. Thorough knowledge of email deliverability, authentication, SIDF, DKIM, SPAM, filtering, ASP, ESP, campaign management, series-driven, trigger-based, compliance, usability, tracking, anaytics, and best practices.
President/Principal

Good Dog Foods, Inc.

(Privately Held; 11-50 employees; Food Production industry)

January 1999 — December 2005 (7 years)

Creator of unique frozen gourmet dog food product. Distribution was countrywide (via freight) and retail in NYC and Boston. Boasted hundreds of loyal canine converts at companies apex. Garnered press in The New York Times, and foreign press. Offshoot start-up of non-profit, NJ Small Business Food Alliance, Member of Rutgers University Food Institute. Thorough knowledge of food production, marketing, and distribution. Built HAACP plan for business unit and produced food in USDA compliant facility. Member of Dog Fancier's Assn. and speaker at Annual Westminster Meeting.
President/Owner

Silver Lining Consulting, LLC

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 1993 — June 2005 (12 years 1 month)

Full-service marketing consultancy specializing in eCommerce, web analytics, CRM, email campaigns and deliverability management,as well as search engine advertising and optimization. Experience with traditional marketing and cause related campaigns as well. Industries served included retail, food, and publishing.

Multiple projects in strategic marketing planning, conducted marketing, email, SWOT audits and analysis. Attended focus groups and conducted demographic studies. Spoke to students at NYU's School of Continuing Education on branding and marketing.

Former clients include Mitchell's NY (5 divisions), The Silver Fox Club (retail, club concept). Interface with senior level executives from Ahold USA, Playtex/Bali, Pathmark Foods, Salomon Smith Barney, and the New York Football Giants.
Educator, Middle School

Rumson Public Schools

(Education Management industry)

September 1994 — June 2000 (5 years 10 months)

Jeffrey Pedone’s Education

Monmouth University

BA , English/Education , 1990 — 1993

Current member of Monmouth University Business Council

Activities and Societies:

Magna Cum Laude

Additional Information

Jeffrey Pedone’s Websites:

Jeffrey Pedone’s Interests:

writing, tennis, running, information hound, technology, ending world hunger, the ocean

Jeffrey Pedone’s Groups:

Creator/President - NJ Small Business Food Alliance, 501c(3)
Monmouth University Business Council, FOLIO SHOW

Executive Suite
Pharmaceutical Marketing
Dow Jones Employees Group
IEM 2.0 - Intelligent Email Marketing (+1000 members)
Email Marketing Roundtable
eMarketing Association Network
Email Marketer's Club
SearchEngineWatch.com Forums
Digital Marketing
EmailStatCenter.com Professional Network
Web & Marketing Analytics Group - IQ Workforce
Email Marketing Consultants
B2B Online Marketing
e-Media 2.0
Social Entrepreneurship & Complexity Interest Group
Pro E-mail Marketing
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
Nonprofit & Civil Society Network
Nonprofit Professionals Forum
Non Profit Network - MojaLink
Social Enterprise Network - MojaLink
Email Marketing Leaders & Advocates
Justmeans - Green, CSR, Good Work, Sustainability, and Social Enterprise News and Updates
eM+C
Beyond Profit