Vice President, Marketing Communications of Council on Aging of West Florida
Pensacola, Florida Area
Vice President, Marketing Communications of Council on Aging of West Florida
Pensacola, Florida Area
Over 20 years of public relations and marketing experience in both the corporate and not-for-profit sectors
• Currently responsible for the development and implementation of all integrated marketing communication initiatives for Council on Aging of West Florida and Senior Solutions, the private-pay division of the agency.
Accredited in Public Relations (APR) and a Certified Public Relations Counselor (CPRC)
• Earned the APR credential in 2006 from the Universal Accreditation Board and the advanced CPRC credential in 2007 from the Florida Public Relations Association
Creator of award-winning public relations strategies and programs
• Recognized with numerous awards from Florida Council on Aging, Pensacola Bay Area Advertising Federation, Pensacola Chapter of Florida Public Relations Association, Florida Public Relations Association and the National Mature Media Awards
Experienced spokesperson and effective communicator
• Host and executive producer of Coming of Age, Lifestyle Television for Seniors, and editor-in-chief of Coming of Age, Lifestyle Magazine for Seniors Magazine.
Respected professional and community leader
• Executive committee member of Florida Public Relations Association (FPRA), past president and member of the Pensacola Chapter of FPRA, 2007 FPRA Chapter President of the Year, 2008 Pensacola Chapter of FPRA Member of the Year, board member of Pensacola Bay Area Advertising Federation, member of the United Way of Escambia County Marketing Advisory Team, member of Florida Council on Aging, member of Pensacola Five Flags Rotary and member of the Leadership Pensacola Class of 2009
branding, issues management, media relations, community relations, publishing and television, sponsorship devleopment and stakeholder relations.
(Individual & Family Services industry)
2004 — Present (5 years)
Conceptualize, plan and implement comprehensive integrated marketing communications programs in accordance with the strategic plan and goals of the organization that strengthen the council’s role in the community and its reputation as the area leader in services for the elderly
Monitor current events as well as public opinion, attitudes and perceptions to provide issues management counsel to the President/CEO and board of directors
Nurture relationships with the media to encourage understanding of the council’s mission and placement of key messages
Create and ensure that print, television, audio and online communications tools support planned objectives, follow consistent branding standards and represent an efficient use of resources.
Foster collaborative relationships with internal departments to successfully promote services, new initiatives and special events
Produce annual budgets and reports for the President/CEO and board of directors as requested
(Non-Profit Organization Management industry)
2001 — 2004 (3 years)
Developed and implemented marketing/public relations plans and strategies to raise awareness of the organization’s purpose and secure funding
Cultivated relationships with the media, community and business leaders to further the organization’s messages and appeal for support of the arts
(Marketing and Advertising industry)
1997 — 2000 (3 years)
Created and implemented public relations and marketing plans for the agency (a full-service talent, location and production assistance agency) to establish the agency’s name and reputation in international markets
Developed relationships with clients and similar agencies in other countries to facilitate collaboration and use
of services
Coordinated the agency’s participation in special events and community/cultural activities
leadership opportunities
Florida Public Relations Association, Pensacola Bay Area Advertising Federation, Five Flags Rotary, Leadership Pensacola and Panhandle Tiger Bay Club
Honors:
President’s Award – Pensacola Chapter, Florida Public Relations Association
Member of the Year Award - Pensacola Chapter, Florida Public Relations Association
Chapter President of the Year – Florida Public Relations Association
Awards:
Recognized with numerous awards from Florida Council on Aging, Pensacola Bay Area Advertising Federation, Pensacola Chapter of Florida Public Relations Association, Florida Public Relations Association and the National Mature Media Awards