
Public Relations Manager at VistaPrint
Greater Boston Area

Public Relations Manager at VistaPrint
Greater Boston Area
The public relations industry is something that is continually changing and keeps you learning. My goal is to provide the maximum value to my company while providing relevant results. Social media is something that I am also focusing heavily on. Having specific goals to hit and exceeding them are the things that drive me.
Writing, editing, pitching, social media and cultivating relationships.
(Public Company; VPRT; Internet industry)
January 2009 — Present (11 months)
Managing and implementing company's social media strategies
(Public Company; 501-1000 employees; VPRT; Internet industry)
April 2007 — December 2008 (1 year 9 months)
(Sports industry)
April 2005 — February 2007 (1 year 11 months)
o Increased media coverage by strengthening relationships with key media contacts
o Supervised a staff of five employees
o Managed and organized sponsored events
o Maintained relationships with local and national sponsors
o Designed and maintained the team website, www.liducks.com
o Increased fan usage of the website through interactive fan initiatives
o Ensured that website used cutting-edge technology
o Published weekly fan email magazine in conjunction with Pepsi
o Promoted growth of the email list subscription
o Built partnership with the Associated Press to generate the league’s statistics in major press outlets
o Lead a recruiting resource project for the Atlantic League
o Designed promotional materials to improve brand awareness
o Created streaming web videos for www.liducks.com that increased sponsor visibility
o Developed a radio partnership that expanded the Ducks visibility
(Privately Held; 51-200 employees; Sports industry)
July 2003 — February 2005 (1 year 8 months)
o Played key role in Ravens public relations department for two seasons
o Designed the team’s draft guide and yearbook with minimal supervision
o Wrote features for www.baltimoreravens.com and content for team’s weekly press releases
o Served as intern supervisor over four interns during 2005 training camp
(Public Relations and Communications industry)
August 2002 — February 2003 (7 months)
o Played key role in the retirement ceremonies for Patrick Ewing
o Established key contacts within the New York media market
o Interviewed celebrities and wrote question and answer pieces for the team’s website
(Privately Held; 51-200 employees; Sports industry)
September 2000 — February 2001 (6 months)
o Assisted in the execution of sponsored events top national corporations
o Proofread game night scripts for corporate partners during Devils games
(Real Estate industry)
May 2000 — September 2000 (5 months)
o Created research reports for local demographics for team members
BA , English , 1999 — 2003
New media trends, public relations, social media, blogosphere, reputation management