
VP, Product Development; Co-Founder - Resolution Media
Charlotte, North Carolina Area

VP, Product Development; Co-Founder - Resolution Media
Charlotte, North Carolina Area
Resolution Media - Director of Operations - Search Engine Marketing Strategy and Execution
Mosaic Data Solutions - Director of Search Engine Marketing - 2002-2003
Sprint PCS - Business Development 1999-2002
PPC (pay per click) advertising management & optimization, SEO (search engine optimization) consulting and execution, web analytics analysis and website conversion improvement, behavioral retargeting, multivariant landing page testing, digital marketing strategy development and management
(Educational Institution; 5001-10,000 employees; Higher Education industry)
June 2008 — Present (1 year 2 months)
Creator and instructor of pilot Search Engine Marketing course for graduate students seeking a Marketing Certificate at the Graham School of General Studies.
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
September 2003 — Present (5 years 11 months)
Resolution Media (www.ResolutionMedia.com) helps marketers connect their brands to their audience through Queries. Steeped with experience in Search Engine Marketing (SEM), Pay-Per-Click (PPC), organic Search Engine Optimization (SEO) & Web Analytics Consulting, Resolution Media leverages its clients' content and messaging by parlaying individuals' queries into actionable insights. With over 100 employees and offices in Chicago, NYC and San Francisco, it's client portfolio includes FedEx, Lowe's, Hertz, Motorola, State Farm, Universal Orlando Resort and XM Satellite Radio, among others.
Jeff has been with the company since its foundation in 2003 and leads the exploration, introduction, and execution of new product and service opportunities as well as enhancements to our current client offerings. RM was purchased by Omnicom, the largest advertising holding company in the world, in 2005 to support it's many agencies such as OMD, PHD, BBDO, DDB, and some other letters.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2002 — August 2003 (1 year)
Co-Founder of Search Engine Marketing area, grew into profit center within 3 months.
(Public Company; 10,001 or more employees; S; Marketing and Advertising industry)
1999 — 2001 (2 years)
Gained traditional marketing experience with Sprint PCS Business Development, launching new products in test markets. Involved in all aspects of marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.
Good Times.
BS in Biz Admin , Marketing/Management , August 1996 — May 2000