Jedd Davis

Current

• Strategy Director at Avenue A / Razorfish

Past

• Director, Media Strategies at SFGT
• Group Director, Analytics and Productivity at OMD
• Manager, Consumer Strategies at Carat

• Consultant, Strategy and Planning at Commerce One
• Senior e-Marketing Planner at NOVO
• Account Executive at Ammirati Puris Lintas

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Education

• New School University
• Washington University in St. Louis

Recommended

1 person has recommended Jedd

Connections

126 connections

Industry

Marketing and Advertising

Jedd Davis’s Summary

Communications expert with experience in media research and strategy, interactive marketing, and emerging technologies. Hands-on experience with large media agency proprietary tools, and syndicated communications planning research tools.

Jedd Davis’s Specialties:

communications planning, interactive marketing strategy, emerging media, media research, media strategy, media analytics, marketing analytics, integrated marketing, consumer strategies

Jedd Davis’s Experience

• Strategy Director

  Avenue A / Razorfish

  (Public Company; MSFT; Marketing and Advertising industry)

  October 2007 — Present (1 year 10 months)

  Built, grew and currently manage the Strategy department for the Philadelphia office of Razorfish. Oversee Web marketing strategy and research, and Web development business strategy.

• Director, Media Strategies

  SFGT

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  February 2006 — June 2007 (1 year 5 months)

  Member of management team for think tank specializing in integrated marketing efforts and digital product development. Primary clients included Johnson & Johnson and McNeil (Tylenol).

• Group Director, Analytics and Productivity

  OMD

  (Public Company; OMC; Marketing and Advertising industry)

  October 2004 — February 2006 (1 year 5 months)

  Responsible for all communications planning research for Nissan and Infiniti. Oversaw Nissan North America (NNA) traditional and interactive media strategy. Lead cross-disciplinary team to identify, evaluate and recommend new media / technology pilot programs. Created cross-media measurement tools and analyzed ROI.

• Manager, Consumer Strategies

  Carat

  (Public Company; Marketing and Advertising industry)

  May 2002 — October 2004 (2 years 6 months)

  Research media consumption to better target prospective consumers, and define new communications approaches. Clients included: Pfizer, Hyundai, Kia, adidas, New Line Cinema.

• Consultant, Strategy and Planning

  Commerce One

  (Public Company; Internet industry)

  December 2000 — December 2001 (1 year 1 month)

  Internet consulting for United States Post Office (USPS) and Sprint

• Senior e-Marketing Planner

  NOVO

  (Privately Held; Internet industry)

  May 1999 — December 2000 (1 year 8 months)

  Formerly Blue Marble. Internet marketing and media strategy. Clients included: Ernst & Young, Crest, Nabisco and Foliofn.

• Account Executive

  Ammirati Puris Lintas

  (Public Company; Marketing and Advertising industry)

  March 1996 — May 1999 (3 years 3 months)

  Traditional advertising. Client: Bacardi Rums

Jedd Davis’s Education

• New School University

  M.A. Media Studies , 2003 — 2007

• Washington University in St. Louis

  B.A. , Cultural Anthropology , August 1991 — May 1995

Jedd Davis’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch