Jayson Tipp

Current

VP, Strategic Planning at Coinstar

Past

Senior VP, Development at Potbelly Sandwich Works
VP, Finance and Strategic Planning at Potbelly Sandwich Works
VP, Development and Analytics at Potbelly Sandwich Works

Brand strategy consultant at AIRVISION
Director of Portfolio and Consumer Strategy at Starbucks Coffee
Director of Portfolio Strategy at Starbucks Coffee
Strategic Decisions Manager at Starbucks Coffee
Sr. Statistical Consultant at Alliance Data Systems
Director of Site Modeling at Claritas (National Decision Systems)
Project Manager at University of California - San Diego

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Education

University of Missouri-Saint Louis

Recommended

13 people have recommended Jayson

Connections

329 connections

Industry

Retail

Websites

Jayson Tipp’s Summary

Organizations can use a senior analytics leader these days– an expert who understands the analytics of the entire business from consumer to product to real estate and the financials. Companies have massive amounts of data to analyze to wring more profits out of the business, and benefit from a leader to help identify opportunities and drive change. Generally there is no organizational leader with these skills or a centralized group to find the big levers – and advise senior leaders across the organization. Read "Competing on Analytics" by Davenport & Harris for a full review.

Jayson has developed growth strategies for some of the world’s top global brands including The Gap, Starbucks, Fidelity Investments, The Limited, Charles Schwab, Oakley, Gateway, adidas, Omaha Steaks, and Potbelly Sandwich Works. During this period Jayson developed expertise in consumer and market intelligence combined with practical experience in market development, marketing analytics, strategic planning, finance, business development, and retail development. Jayson can combine insights from disparate disciplines to craft executable, accretive strategies for consumer-oriented businesses.

Jayson is a nationally recognized and sought-after expert in consumer analytics and market strategy among retailers and restaurant companies. While at AIRVISION, Jayson led clients in honing their retail offering, store design, and store experience to match their brand attributes and crafted national retail expansion strategies for Gateway, adidas, and Omaha Steaks. As Director of Portfolio Strategy at Starbucks, Jayson served as one of the company’s key retail and brand strategists until 2003. During his tenure there Jayson led the initiation of new concepts, multi-faceted store expansion strategies, consumer insights capabilities, and marketing analytics.

Jayson Tipp’s Specialties:

Business strategy, brand development and strategy, Market planning, market research and analysis, statistical analysis, SAS, SPSS, GIS, retail real estate site selection

Jayson Tipp’s Experience

VP, Strategic Planning

Coinstar

(Public Company; CSTR; Consumer Services industry)

September 2009 — Present (3 months)
Senior VP, Development

Potbelly Sandwich Works

(Privately Held; Restaurants industry)

June 2008 — March 2009 (10 months)

Senior leadership of real estate, store design, leasing, property management, and construction functions for a high-growth, company-owned restaurant brand.
VP, Finance and Strategic Planning

Potbelly Sandwich Works

(Privately Held; 1001-5000 employees; Restaurants industry)

January 2008 — June 2008 (6 months)
VP, Development and Analytics

Potbelly Sandwich Works

(Privately Held; 1001-5000 employees; Food & Beverages industry)

April 2006 — January 2008 (1 year 10 months)
Brand strategy consultant

AIRVISION

(Privately Held; 1-10 employees; Management Consulting industry)

April 2003 — April 2006 (3 years 1 month)

As an independent contractor I work on AIRVISION client projects to craft winning growth strategies for retail companies which have included WAMU, Il Fornaio Restaurant, Oakley, Potbelly Sandwich Works, Omaha Steaks, Gateway, and others. These efforts have included:
- multi-year retail expansion strategies
- site location analysis and model-building
- retail unit economic models
- retail concept development
- consumer profiling and market targeting
Director of Portfolio and Consumer Strategy

Starbucks Coffee

(Public Company; 10,001 or more employees; SBUX; Food & Beverages industry)

June 2002 — March 2003 (10 months)

Role expanded to include leadership of company’s consumer strategy development and CRM strategy. Teamed on development of strategic plan to support 20% CAGR of $2B+ North American retail business.
Director of Portfolio Strategy

Starbucks Coffee

(Public Company; 10,001 or more employees; SBUX; Food & Beverages industry)

July 2000 — May 2002 (1 year 11 months)

•Received Starbucks "Visionary" award;
•Led development of strategies for brand expansion and market penetration resulting in $5M profit improvement in year 1;
•Led new concept development identifying $20M year 1 opportunity in real estate, marketing, and operational efficiency;
•Identified and led enterprise-wide store optimization capabilities addressing an annual $50 Million profit opportunity;
•Led international market development strategic projects that identified profit opportunity in excess of $10 Million;
•Developed market research methodologies for consumer segmentation, CRM, category management, and concept/market development;
•Led cross-functional research initiatives and direct portfolio strategy staff with primary responsibility for quantitative market research, development strategy, and site location modeling;
•Led analytical and strategy development information technologies projects, and management of Store Development Systems Operations projects/team.
Strategic Decisions Manager

Starbucks Coffee

(Public Company; 10,001 or more employees; SBUX; Food & Beverages industry)

November 1998 — July 2000 (1 year 9 months)
Sr. Statistical Consultant

Alliance Data Systems

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

January 1998 — October 1998 (10 months)
Director of Site Modeling

Claritas (National Decision Systems)

(Privately Held; 51-200 employees; Market Research industry)

December 1996 — January 1998 (1 year 2 months)
Project Manager

University of California - San Diego

(Educational Institution; 1001-5000 employees; Research industry)

May 1990 — November 1996 (6 years 7 months)