
Affiliates and Online Advertising Manager at Lovefilm
London, United Kingdom

Affiliates and Online Advertising Manager at Lovefilm
London, United Kingdom
I've been involved in the development of many new methods of lead generation and online recruitment for the companies I have worked for. This has included working with American networks and agencies to develop complex co-reg and lead-gen ahead of the UK industry.
I plan to continue my involvement in online marketing and my focus on consumer facing brands and services.
Lead generation, email campaign planning, product pricing, creative decisions, telemarketing, prospect targeting, affiliate network management and campaign analysis
(Privately Held; 51-200 employees; Entertainment industry)
June 2007 — Present (2 years 2 months)
Responsible for all online acqusition/marketing
Acqusition emails - buy media, brief creative and web, plan and forecast results, approve design, monitor results. Complete overhaul to approach has shown huge increase in ROI
Affiliates - manage multiple UK and US networks, develop offers, update creative and seek continued growth
Lead generation - manage suppliers and agency, test offer and grown into key area
Online Display - manage agency and development new opportunities
Search - previously managed agency and saw continued growth of channel in 2007