Director, International Online Media at Apollo Group
Gainesville, Florida Area
Director, International Online Media at Apollo Group
Gainesville, Florida Area
Experience:
• Prospect, manage and grow higher education advertising budgets
• Prospect and manage top tier/key distribution partnerships
• Manage product quality by analyzing all related data: traffic source, placement, user path, country, etc.
• Manage all associated product costs to effectively meet our clients and partners target revenue goals
• Collaborate with clients to determine next steps for product expansion into emerging markets
• Generate regular updates on performance and financial trends to company, Client and Partners
• Manage website optimization and performance enhancements
• Review contracts and agreements while working with legal counsel in representing the business case
• Can lead client development initiatives
• Traveled internationally for presentations to clients regarding potential opportunities and troubleshoot challenges
Product Development:
• Scoped and defined several key products that enable the monitoring of vast amounts of data to quickly respond to where the product is performing and under performing, the monitoring of trends across all clients and partners by campaign which provides critical decision making information on monthly trends and goals.
Goals:
• Do my best for myself, family and others
• Make a difference
• Learn from my mistakes
• Learn something new every day
Expertise in International education online marketing; Web optimization, Lead-generation; Infrastructure development; Project Management; Market Analysis; Client Relations; Full spectrum of Internet marketing and communications: SEM, SEO, display advertising, web-development, e-mail marketing, etc; Comfortable presenting to large groups; Work well with interdisciplinary teams; Skilled and resourceful negotiator; Analytically minded; Fluent in MS Office Suite.
Oregon Top Scholar Award, 1996