Marketing Manager at MapQuest Inc
Greater Denver Area
- Current
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- Marketing Manager at MapQuest Inc
- Past
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- Co-Owner, Vice President at JKBM Inc.
- Marketing Communications Manager at GE
- Field Marketing Manager at Sun Microsystems
- Marketing Manager at Debis IT Services
- Education
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- University of Kansas
- Connections
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99
connections
- Industry
- Marketing and Advertising
- Websites
Jarrod Krug’s Summary
• An experienced marketing professional, with 10+ years of industry experience at planning, building and managing traditional marketing activities while blending new media technologies to extend market reach, accessibility and exposure to new prospects and customers.
• Entrepreneur and small business owner with experience at successfully leveraging grass roots marketing efforts to elevate JKBM Inc. from $250K in annual sales to over $800K in annual sales within 2 years.
Jarrod Krug’s Specialties:
Online Marketing • Social Network Marketing • Hyper-Targeted Email Marketing • Viral Marketing • Blog Management • Online Merchandising • Online Advertising • Branding • Media & Analyst Relations • Print Advertising • Direct Marketing
Jarrod Krug’s Experience
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Marketing Manager
MapQuest Inc
(Marketing and Advertising industry)
January 2009 — Present (7 months)
While MapQuest.com is known as a major consumer brand, the organization also offers their application/platform as a service for other companies looking to deploy a mapping solution. I manage the marketing and communications efforts around the Platform Services product suite focusing on B2B clientele.
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Co-Owner, Vice President
JKBM Inc.
(Retail industry)
July 2006 — December 2008 (2 years 6 months)
Primary marketing force of this highly successful, recognized, and profitable small business providing high-end designer fashions for women and men through online sales channels such as eBay, Amazon, and own e-commerce site. Responsible for high-touch, metrics driven marketing campaigns that inspired an increase in new and repeat purchase behavior.
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Marketing Communications Manager
GE
(Public Company; 10,001 or more employees; GE; Financial Services industry)
January 2004 — July 2006 (2 years 7 months)
Working closely with key decision makers, created and executed strategic marketing communications campaigns for assigned government sector IT vendors utilizing direct mail, telemarketing, internet-based mediums; worked closely with in-house web team and outside creative vendors to drive successful channel programs with measurable results.
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Field Marketing Manager
Sun Microsystems
(Public Company; 10,001 or more employees; JAVA; Computer Hardware industry)
June 2000 — December 2003 (3 years 7 months)
Spearheaded customer outreach program for JAVA developers called JavaSmart. The successful program was eventually adopted by global Sun Field Marketing organization as best practice for providing a viable marketing platform into existing key accounts and prospects.
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Marketing Manager
Debis IT Services
(Public Company; 51-200 employees; Information Technology and Services industry)
August 1998 — June 2000 (1 year 11 months)
Jarrod Krug’s Education
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University of Kansas
BS , Journalism , 1987 — 1991
- Activities and Societies:
- Delta Chi Fraternity, Graduate KU School of Journalism
Additional Information
Jarrod Krug’s Websites:
Jarrod Krug’s Interests:
mountain biking, cycling, hiking, skiing, and best of all hanging out with my two boys
Jarrod Krug’s Groups:
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Sun Alumni -
General Electric Alumni -
MapQuest Alumni -
Kansas Alumni -
Fashion Retailers
Jarrod Krug’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
