Jacquetta Randal

Demand Generation Manager at Arrow Electronics

Austin, Texas Area
Marketing and Advertising

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Jacquetta Randal's Overview


290 connections

Jacquetta Randal's Summary

I have over 10 years of client management experience in the B2B marketing and sales support space and expertise in marketing campaign design, implementation, and client management. Over this 10 year span I have been responsible for campaign strategy, data segmentation, marketing/sales systems administration, campaign messaging (private and public sector), program implementation, client management, and ROI analysis/reporting. Client experience includes companies such as ADT Security, Dell, Cisco, Verizon, Panasonic, CommVault, EMC, CA, and 3Com.

I began my career at leading international marketing consulting firm in sales/sales management. It was during this time I honed my management experience through exposure to complex engagements, highly diverse client environments/objectives, and high expectations.

Being the first employee of KPI I have helped to define the business vision as well as the development of a highly professional culture that encouraged employee advancement and personal growth. I have worn many hats and played a supporting role in just about every position within the KPI client service division.

Jacquetta Randal's Experience

Demand Generation Manager

Arrow Electronics

Public Company; 10,001+ employees; ARW; Information Technology and Services industry

July 2013Present (1 year 3 months)

As the Demand Generation Manger I am responsible for managing and executing both email and calling campaigns to drive revenue for the Value Recovery division of Arrow. My team is responsible for identifying high-potential target audiences, and developing compelling offers to encourage prospects to take action. My team drives and executes our end-to-end email campaign strategy - from developing content, to working with our design team to develop the email, to launching and measuring the results of our programs. With a deep understanding of lead scoring, nurture and marketing automation platforms we shorten sales cycles and develop highly qualified opportunities for our sales team.

Director - Client Services, Training, and Operations

KPI Analytics, Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

December 2008May 2013 (4 years 6 months)

Responsible for the overall operations, client satisfaction and start-up of KPI Analytics
• Develop, build and maintain client relationships
• Worked directly with the clients sales and marketing VP’s or C-Level executives to develop integrated marketing and telesales campaigns to increase the clients brand awareness and ROI
• Partner and work with the creative agencies to bring best practices to KPI
• Implemented new business and training strategy, growing our company from 2 employees to 40 and from a start up to a respectable 5 million dollar a year agency.
• Evaluate and hire the correct management and staff to fill key rolls within KPI
• Evaluate, test, and implement new processes and procedures for KPI
• Complete, end-to-end Salesforce.com system and marketing automation platform implementations, including application design and multiple internal processes for clients sales and marketing teams
• Tactical development and deployment of marketing automation campaigns including lead scoring models, e-mail templates, HTML, form creation and landing page integration.
• Analyze data and provide recommendations for improvements to internal and external client nurture programs.
• Provided training and ongoing support for customers: report building, data quality, new integrations
• Maintained a working knowledge of platform innovations, third-party integrations, solutions design, and process methodology
• Extensive understanding of relational data structure and basic SQL knowledge

Account Manager

Rainmaker Systems

Public Company; 201-500 employees; RMKR; Information Technology and Services industry

October 2004December 2008 (4 years 3 months)

Responsible for implementation, execution, and delivery of campaigns, as well as overall client aatisfaction. Drive campaign strategy and metrics to produce appropriate margin and balance P&L.

• Developed and implemented Sales Managers and Business Development Representative Compensation Packages
• Responsible for growth and nurture of current Client Relationships
• Conducted client Quarterly Business Reviews
• Trained, Developed and brought online Rainmaker’s newest facility in Manila, Philippines
• Developed companies Go to Market Plans
• Managed 3 Sales Managers and Minimum of 60 Business Development Reps
• Extensively traveled throughout the US for client business reviews

Sales Manager

Rainmaker Systems

Public Company; 201-500 employees; RMKR; Information Technology and Services industry

October 2004March 2006 (1 year 6 months)

Responsible for building, managing and coordinating the telesales activities of the client sales team; including, forecasting, developing business plans, territory assignment and developing plans for sales reps. Staffed, coached, trained and developed all sales reps in assigned telesales division.

• Developed outbound and inbound sales programs to improve average productivity, cross-selling and close rate of inbound sales activity
• Managed the use of, and increase the accuracy of, internal sales tools such as the ‘Big Deal Pipe-line’ and the ‘Renewal Pipe-line’.
• Maintained effective and efficient telesales coverage for designated key accounts, assuring optimum service to his/her customers. Worked closely with client marketing, client acquisition, sales operations and IT as well as external clients to ensure a smooth transition and flow of products into the client sales organization
• Helped define and implement approved sales plans, budgets, quotas and objectives for the client sales team
• Key member and proactive leader in the client sales organization, providing both strategic and tactical leadership. Assisted in providing input, direction and leadership in the selection of key accounts for major proposals

Jacquetta Randal's Skills & Expertise

  1. Lead Generation
  2. Salesforce.com
  3. B2B
  4. Sales Support
  5. Account Management
  6. Profit & Loss Management
  7. Marketing Strategy
  8. SaaS
  9. Sales Operations
  10. Sales
  11. Sales Management
  12. Solution Selling
  13. Direct Sales
  14. Sales Process
  15. Income Statement
  16. CRM
  17. Demand Generation
  18. Selling
  19. Direct Marketing
  20. Telemarketing
  21. Enterprise Software
  22. Cold Calling
  23. Email Marketing
  24. B2B Marketing
  25. Sales Presentations
  26. Customer Service
  27. Channel Partners
  28. Customer Satisfaction
  29. New Business Development
  30. Partner Management
  31. P&L Management
  32. Online Marketing
  33. Start-ups
  34. Analytics
  35. Marketing
  36. Business Development
  37. Integrated Marketing
  38. Management
  39. Training
  40. Marketing Automation
  41. Forecasting
  42. Leadership
  43. Strategic Planning
  44. Program Management
  45. Customer Retention
  46. Go-to-market Strategy
  47. Customer Acquisition
  48. Business Planning
  49. Process Improvement
  50. Sales Enablement

View All (50) Skills View Fewer Skills

Jacquetta Randal's Education

Texas Tech University - Rawls College of Business

Bachelor's degree, Business, Management, Marketing, and Related Support Services


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