Business Development Director at Momentum Worldwide (Poland)
Warsaw Area, Poland
- Current
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- Business Development Director at Momentum Worldwide
- Past
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- Marketing Director at Agito Plc (Agito.pl)
- Brand Manager Era Biznes, Blueconnect at PTC (T-Mobile subsidiary)
- Senior Buyer (Purchasing of media & marketing services) at PTC (T-Mobile subsidiary)
- Freelancer at A&M Group
- Marketing Director at Cenega
- Marketing & PR Manager at ITI - Onet.pl / Play It
- Co-creator & journalist, marketer at Valhalla, Cybernetyczna Gildia Strategów, Strefa, Wr, Zaloga G
- Computer Games journalist and critic at Proscript (Secret Service), Bauer (Click)
- Account Executive at BMT Sport
- Education
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- Politechnika Czestochowska
- Recommended
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31 people have recommended Jacek - Connections
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connections
- Industry
- Marketing and Advertising
Jacek Gadzinowski’s Summary
Senior marketing executive with a proven track record for marketing consumer products and services to a broad range of demographics and lifestyles. Extensive experience consumer marketing and brand management on strategic planning and tactical execution levels.
If you are looking for business advisory and consultancy on Polish market - I am the person you are looking for. I can provide to you in-depth market knowledge and act as your branch in Poland.
Jacek Gadzinowski’s Specialties:
Branding, strategic planning and tactical executions, marketing activities (es. ATL, Internet, creation), day-to-day work with agencies, business contacts, evaluation of marketing activities and negotiations.
Jacek Gadzinowski’s Experience
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Business Development Director
Momentum Worldwide
(Public Company; IPG; Marketing and Advertising industry)
September 2008 — Present (11 months)
Momentum is the first and only phygital global marketing agency with expertise in events, sponsorship, retail, interactive storytelling, content creation.
Our clients: Nestle, Danfoss, Microsoft, V&S, KP, Exxon Mobile, BGZ, GM and many more.
Duties:
- phygital evangelist (phygital = both phisical and digital communication channel)
- guardian of 360 degrees effective marketing
- client & project business development
- agency business development
- effective implementation of digital, mobile and ad-game activities into integrated campaigs -
Marketing Director
Agito Plc (Agito.pl)
(Marketing and Advertising industry)
November 2007 — June 2008 (8 months)
Agito.pl - The biggest e-shop in Poland with AV, watches, computers, domestic appliances, GSM and photo cameras.
- creation, development and implementation of new communitacion strategy,
- building Agito.pl brand awareness,
- public relations (es. into company IPO),
- e-commerce evangelism on polish media (Internet, blogs, press, TV),
- coordination of all communication activities for Agito.pl (inc. WEB 2.0, buzz, social networks, blogs)
- cooperation with advertising agencies during all stages of campaigns,
- budget & cost controlling (communication activities),
- optimalization of WWW usability, product/offers newsletters
- implementation of affiliate sales program,
- SEO & SEM optymalization,
- market reaserch,
- creation & managing of marketing division (8 peoples) -
Brand Manager Era Biznes, Blueconnect
PTC (T-Mobile subsidiary)
(Telecommunications industry)
November 2006 — September 2007 (11 months)
Era Biznes - offer for business (SOHO, SME, VSE)
Blueconnect - fastest wireless Internet access solution using the HSDPA technology up to 7,2 Mb/s
- creation, development and implementation of communication strategy for company's brands,
- coordination of all communication activities for brands: ATL, BTL, Direct Marketing, WWW, Media, Sponsoring,
- cooperation with advertising agencies during all stages of ATL campaigns' development (image, tactical, product and promotional campaigns in TV, print, OOH, radio, internet, ambient) - from briefing through creative process, production,postproduction, to materials' delivery to media,
- coordination of over TV productions and professional photo sessions,
- analyzing and concluding market researches' results - implementing conclusions in strategic work,
- negotiations of costs TV production/postproduction, photo sessions and music copyrights,
- budget&cost controlling,
- market evaluation for ATL agencies and TV production houses. -
Senior Buyer (Purchasing of media & marketing services)
PTC (T-Mobile subsidiary)
(Telecommunications industry)
October 2004 — November 2006 (2 years 2 months)
- marketing and media service's procurement (Heyah, Era Private, Era Biznes, Tak, Tak, Blueconnect),
- negotiations and day-to-day work with agencies (ATL, BTL, interactive - inc. e-shop www.era.pl),
- business contacts,
- RFPs, RFQs & Tenders,
- managing & selecting suppliers,
- processing of contracts,
- preparing and reporting of recommendation to Management,
- periodic evaluation of marketing activities in PTC. -
Freelancer
A&M Group
(Online Media industry)
August 2003 — September 2004 (1 year 2 months)
Independent strategic marketing consultant
- consulting for public relation, brand image and marketing activities,
- business contacts,
- private: buying and selling old vintage computers (like Atari, Commodore, Amiga, Spectrum/Sinclair, Amstrad Schneider, Apple) and games on internet auctions - ebay.com & allegro.pl -
Marketing Director
Cenega
(Privately Held; 11-50 employees; Computer Games industry)
January 2003 — July 2003 (7 months)
Cenega - exclusive business representative : Take 2, Ubisoft, CDV, Electronic Arts, Eidos Interactive, Playlogic, 1C, ITE, Novalogic, Konami, Sold Out, Empire.
- creation, development and implementation of communication strategy for company brand - Cenega ("100% pure game")
- PR in games' press, lifestyle magazines, newspapers (inserts, patronage, contests etc.), on Internet gamesites and entertainment vortals,
- gaming evangelism on polish media (Internet, press, TV),
- TV & radio PR and promotion, internal PR (weekly newsletter),
- cross promotions,
- ATL in media: adverts and contests + ads; prices negotiations,
- preparation of POSes, instore/BTL promotions and marketing, trade magazines, monthly magazine for retailers,
- corporate WWW site content & letters
- Loyalty Club,
- B2B contacts, selling of computer games,
- market research. -
Marketing & PR Manager
ITI - Onet.pl / Play It
(Computer Games industry)
June 2000 — January 2003 (2 years 8 months)
Play It - exclusive business representative : Sierra, Take 2, Ubisoft.
- creation, development and implementation of communication strategy for company brand - Play It ("Always something eXtra"),
- gaming evangelism on polish media (Internet, press, TV),
- PR in games' press, lifestyle magazines, newspapers (inserts, patronage, contests etc.), on Internet gamesites and entertainment vortals,
- TV & radio PR + promotion,
- internal PR,
- cross promotions,
- ATL activity: adverts and contests + ads; prices negotiations,
- instore/BTL promotions,
- corporate WWW site content & letters,
- ITI ant Onet.pl synergy,
- B2B contacts, selling of computer games,
- market research.
- marketing and promotion support of www.mig.pl (mutlimedia & games e-shop) -
Co-creator & journalist, marketer
Valhalla, Cybernetyczna Gildia Strategów, Strefa, Wr, Zaloga G
(Online Media industry)
May 1998 — June 2000 (2 years 2 months)
- participation and creative work in computer game and entertainment vortals/e-zine.
- computer games preview, review and solutions
- PR & marketing activity (business contacts with computer games distributors and industry media) -
Computer Games journalist and critic
Proscript (Secret Service), Bauer (Click)
(Online Media industry)
February 1999 — May 2000 (1 year 4 months)
- writing articles in my own made Internet column - called Cyberspace,
- computer games preview, review and solutions
- PR activity in magazine (business contacts with computer games distributors) -
Account Executive
BMT Sport
(Marketing and Advertising industry)
June 1998 — September 1999 (1 year 4 months)
- bussiness contacts
- prepariation of offers and contracts draft
- market research.
Jacek Gadzinowski’s Education
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Politechnika Czestochowska
MA Engineer , Development and Consulting Management , 1995 — 2000
Thesis: “Re-engineering of Publishing House”
Additional Information
Jacek Gadzinowski’s Interests:
Economy (especial - The Chicago School & commodities/stock markets), history, new beat music, MTB, swimming, travelling, James Bond movies.
Jacek Gadzinowski’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
