Marketing Manager at ISDIN Produtos Farmacêuticos Ltda.
Brazil
- Current
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- Marketing Manager at ISDIN Produtos Farmacêuticos Ltda.
- Past
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- OTC Trade Marketing Manager at Johnson & Johnson
- OTC Product Manager at Johnson & Johnson
- Product Marketing Manager at Medley S/A Ind. Farmacêutica
- Product Manager at Medley Pharmaceuticals
- Brazil Marketing Manager at Kodak
- Product Manager at Wyeth Whitehall
- Market Manager at Produtos Roche Químicos e Farmacêuticos SA
- Education
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- ESPM
- Fund Vanzolini - USP
- Universidade de São Paulo
- Recommended
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- Industry
- Pharmaceuticals
Ivo Petroni’s Summary
Currently, I am OTC Trade Marketing Manager, responsible for POS strategies and activities for the OTC business at J&J.
I worked during 2008 as Senior Product Manager for analgesics at Johnson&Johnson Brasil - Business Unit OTC, been responsible for the analgesic product line (Tylenol and Maxifen for the Pediatric Brazilian Market).
My prior position was Product Marketing Manager at Medley S/A Ind. Farmacêutica, been responsible for the marketing activities with generic drugs in the Brazilian Market. Also responsible for the communication with final consumers (patient), doctors and pharmacy chains in the Brazilian Market.
Before that, I was the Brazilian Market Development Manager at Health Imaging at Eastman Kodak. This BU deals with the health segment, producing and selling leading products for diagnoses application and patient records. My main challenge has been to lead the BU into it strategic repositioning, moving from a analog to a digital environment. Among my successful cases are:
- Launch of Min-R EV, the best mammography film;
- Launch of CR 500 and CR 850, computed radiology equipts;
- Repositioning of Dental products portfolio, including launch of E-Speed, D-Speed, InSight SureSoft and CleanAssept films.
Before that, I was Product Group Marketing Manager at Bayer, sponsor for the OTC products. Earlier, I worked at Weyth-Whitehall as Senior Product Manager and New Business Manager and at Hoffman La Roche, as Market Manager and Human Nutrition and Health Marketing Assistant for Latin America.
I finished my MBA in Marketing at ESPM (one of the top 10 in Brazil) in 2001; I am also graduated in Industrial Administration and Pharmacy-Biochemistry. I speak English and Spanish fluently and my first language is Portuguese. I am 40 year-old, Brazilian, married and I have a son.
Ivo Petroni’s Specialties:
Strategic Marketing, Competitive analysis, branding and identity, Advertising and Promotion
Ivo Petroni’s Experience
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Marketing Manager
ISDIN Produtos Farmacêuticos Ltda.
(Privately Held; Pharmaceuticals industry)
August 2009 — Present (5 months)
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OTC Trade Marketing Manager
Johnson & Johnson
(Public Company; JNJ; Pharmaceuticals industry)
December 2008 — July 2009 (8 months)
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OTC Product Manager
Johnson & Johnson
(Public Company; JNJ; Pharmaceuticals industry)
December 2007 — December 2008 (1 year 1 month)
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Product Marketing Manager
Medley S/A Ind. Farmacêutica
(Privately Held; 1001-5000 employees; Pharmaceuticals industry)
March 2005 — November 2007 (2 years 9 months)
I was responsible for the strategic marketing of branded and generic medicines for Pediatricians and Dermatologists, leading a team of Marketing Analysts. Among my responsabilities were: Product portfolio definition; Planning, development and approval of launch strategies for new products, together with Sales, Technical Dept., Production, Logistics, Legal, R&D Depts; Responsible for the area of Communication, including contact with Advertising and Promotion Agencies for the implemantation of promotions and product specific actions with trade and medical clients; and, Development of lectures, courses and training sessions including the Sales Kit for new products, aiming at improving sales people (detailing) activities.
Prior to that I was responsible for the marketing activities with generic drugs in the Brazilain Market, focus on OTC´s. Also responsible for the communication with final consumers (patient), doctors and pharmacy chains in the Brazilian Market. -
Product Manager
Medley Pharmaceuticals
(Pharmaceuticals industry)
2005 — 2007 (2 years )
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Brazil Marketing Manager
Kodak
(Public Company; 10,001 or more employees; Medical Devices industry)
April 2002 — January 2005 (2 years 10 months)
- Communication, including contacts with production, Logistics, Legal Dept. and Advertising and promotional Agencies to implement promotions and actions specifics to customers;
- Together with the Divisional Staff, product portfolio definition;
- Planning, development and approval of strategies: product launchings and product marketing; responsible for the team work among: Advertising Agencies, Production, headquarters, Customer services, Planning, Services, etc;
- Business Intelligence
- Develop, planning and control of Marketing Budget;
- Development of Sales Kit of new products;
- Presentations, courses and trainings, in order to improve and leverage Sales channel (dealers) and customer satisfaction;
- Development of trainings for new products, including frequent contacts with the headquarters in order to guarantee the appropriate contents. -
Product Manager
Wyeth Whitehall
(Public Company; Pharmaceuticals industry)
1999 — 2000 (1 year )
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Market Manager
Produtos Roche Químicos e Farmacêuticos SA
(Pharmaceuticals industry)
1994 — 1998 (4 years )
Ivo Petroni’s Education
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ESPM
MBA , Marketing , February 2000 — December 2001
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Fund Vanzolini - USP
Post graduation , Industrial Administration , 1991 — 1992
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Universidade de São Paulo
Graduation , Pharmacy and Biochemestry , 1986 — 1990
Additional Information
Ivo Petroni’s Interests:
Strategic planning, product marketing, advertising, product promotion, professional networking, swimming, triathlon, international travel, gourmet cooking, computing.
Ivo Petroni’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
