Irena Kagansky

Irena Kagansky

Freelance Copywriter, Blogger, Content Writer and Marketing Consultant in three languages.

Location
Toronto, Ontario, Canada (Toronto, Canada Area)
Industry
Writing and Editing

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Irena Kagansky's Overview

Current
  • Freelance Copywriter at irenakagansky.com
  • Founder and Creative Director at Theatre the Good
Past
Education
Connections

500+ connections

Irena Kagansky's Summary

I'm Irena and I would like to write your copy.

Innovation and creativity are key to successful copy. I make you think outside the box and celebrate new ideas cultivated through effective communication, and careful selection of the right words.

I offer you professional business content you can rely on. Great writing infuses your brand, business or project with just the right amount of personality to intrigue your audience. I am here to provide advice on marketing, social media, content development and more! I know that as my client, you want to get your money's worth as well as generate real results. That is why I give you 110% of myself; that is:

- a collaborative and friendly experience
- someone who takes the time to understand both you and your business
- one-on-one targeted approach and implementation
- a fresh perspective and a genuine curiosity
- unique personalized content to help you stand out
- quick email response time
- an off-the-cuff sense of humor and a winning personality
- top quality services for discriminating clients

So stop staring at that ceiling fan and hire me already! I promise, you won’t be sorry you did.

Irena Kagansky's Experience

Freelance Copywriter

irenakagansky.com

January 2006Present (8 years 9 months) Toronto, Canada Area

Founder and Creative Director

Theatre the Good

2011Present (3 years) theatrethegood.ca

A theatre company in Toronto I founded focused on creating works by Toronto artists about Toronto. Works on production and education around theatre.

Blogger & Content Developer

WizOf.Biz

Privately Held; 1-10 employees; Management Consulting industry

20122014 (2 years)

Irena Kagansky's Projects

  • Sales Copy, Research & Design @ Strategic Financial Solutions

    • April 2014 to Present
    Team Members: Irena Kagansky

    Researched Far North Developments
    Wrote strong sales pitches with an overall appeal to investors
    Created a PowerPoint presentation that best suited the company's design concept and purpose.

  • Writer For Shifters.ca

    • March 2014 to Present
    Team Members: Irena Kagansky

    Wrote & designed a user- friendly guide to driving manual transmission vehicles.

  • Blog and Social Media Content Creation @ Wizof.Biz

    • May 2012 to June 2014
    Team Members: Irena Kagansky

    I wrote regular content for the WizOf.Biz blog, Facebook and Twitter presence. I also assisted with promotional efforts and planning.

  • Promotion & Outreach @ Civics Education Network

    • 2007 to Present
    Team Members: Irena Kagansky, Stephen Young

    Helped design the communication materials CEN uses to reach out to its various stakeholders. Developed a community outreach plan to expand CEN's reach and its key programs to improve civic education in schools.

  • Content Developer @ National Quality Institute People Access

    • 2012 to 2012
    Team Members: Irena Kagansky

    Wrote the Integrated Standards Summary of the Access for Ontarians with Disabilities Act. Designed a visual timeline to be handed out to companies and businesses looking to modify the way they do business in compliance with the AODA standards.

    Wrote articles and other material to help promote the cause.

  • Content Writing and Promotion @ Simply People Festival

    • 2009 to 2012
    Team Members: Irena Kagansky
  • Editing and Translation - Green Party of Canada Toronto Centre

    Team Members: Irena Kagansky

    Make significant edits and helped translate Ellen Michelson's personal bio into Russian for her candidate site with the Green Party of Canada.

  • Workshop Coordinator and On-Line Content Developer @ TakingITGlobal

    • October 2007 to January 2009
    Team Members: Irena Kagansky

    Co-Coordinated the Bandwidth for Belonging Project which focused on disability inclusiveness, web accessibility and the empowerment of the disability community through online and in person workshops.

    Successfully prepared a comprehensive report on web accessibility and inclusiveness and an evaluation of the workshops to ensure that the workshop is continually improved.

  • Workshop Design & Writing @ Toronto Green Community

    • 2007 to 2008
    Team Members: Irena Kagansky

    Designed a series of workshops which were presented in local elementary schools to grade 4 to 8 students

    The eight sessions workshop series is designed to teach students about the importance of energy conservation and to give them the knowledge to reduce their energy use.

  • Event Coordinator and Promotion @ Dignitas International

    • July 2006 to September 2006
    Team Members: Irena Kagansky

    Helped coordinate and promote the Race For Dignity Challenge. Compiled press-kits and handouts for the event.

Irena Kagansky's Languages

  • Russian

    (Native or bilingual proficiency)
  • Spanish

    (Native or bilingual proficiency)
  • English

    (Native or bilingual proficiency)

Irena Kagansky's Education

York University

BA (Honours), English, Communications

20012006

Activities and Societies: Excalibur Student Newspaper

George Brown College

Business, Copywriting & Marketing

2011

Ryerson University

Professional Writing

20082008

Completed two courses: Writing for the Print Media, and Freelancing for the Future

Irena Kagansky's Skills & Expertise

  1. Copywriting
  2. Editing
  3. Creative Writing
  4. Social Media
  5. Grant Writing
  6. Marketing Communications
  7. Magazines
  8. Music
  9. Theatre
  10. Copy Editing
  11. Feature Articles
  12. Publishing
  13. Marketing
  14. Blogging
  15. Advertising
  16. Publications
  17. Creative Direction
  18. Entrepreneurship
  19. Fundraising
  20. Film
  21. Editorial
  22. Freelance Writing
  23. Content Development
  24. Creative Problem Solving
  25. Report Writing
  26. Proofreading
  27. Web Content
  28. Storytelling
  29. Newsletters
  30. Non-profit Communications
  31. Non-profit Administration
  32. Creative Development
  33. Writing
  34. Playwriting
  35. Social Innovation
  36. Innovative Thinking
  37. Volunteer Training
  38. Online Publishing
  39. Journalism
  40. Press Releases
  41. Content Strategy
  42. Publicity
  43. Marketing & Promotion
  44. Non-profit Development
  45. Innovator
  46. Volunteer Coordination
  47. Technical Writing
  48. Books
  49. Proposal Writing
  50. Online Lead Generation

View All (50) Skills View Fewer Skills

Irena Kagansky's Additional Information

Interests:

copywriting, editing, advertising, marketing, promotion community building, on-line engagement, people, music, diverse cultural experiences, languages, reading, theatre, film, comedy & humor, cuddling, travelling, TIFF, Nuit Blanche, creative expression, modern art, Spacing Magazine, Festivals, art, philosophy, great conversations, Cirque du Soleil, playing the piano, writing poetry, singing, human rights, activism.

Groups and Associations:

TakingItGlobal, Civic Education Network, Toronto Green Community, CNIB, People Access

Irena Kagansky's Publications

  • Fruitless Sorrows and Fleeting Elations

    • Upward View
    • June 2011
    Authors: Irena Kagansky

    Fruitless Sorrows & Fleeting Elations, Irena's first self-published compilation, is an exploration of the human condition. It is an in-depth look into both our frailty and our common strengths. This book aims to juxtapose the often contradictory nature of man. It suggests both a link and the contrast between life and death, love and hate, happiness and sorrow.

  • Book Review: Black Geographies and the Poltics of Place

    • Spacing Magazine
    • March 2008
    Authors: Irena Kagansky
  • The Anthology of Begin - The Blue -

    • Tobin Stuart
    • 2004
    Authors: Irena Kagansky

    A selection of my poems were published in this anthology.

  • Projecting Pride

    • Excalibur
    • 2007
    Authors: Irena Kagansky

    Report on the 2007 Inside Out Film Festival published in the Excalibur Newspaper.

  • The Eyes of Sadness

    • Labour of Love Vol. 21
    • November 2003
    Authors: Irena Kagansky

    Poetry published in an ongoing anthology.

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