Marketing & Program Management Professional
Greater Seattle Area
- Current
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- Director Managed Services at Logic361.com
- Past
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- Search Marketing Strategist at The Cobalt Group
- Director of Strategic Marketing Analysis at Channel Intelligence
- SEM Manager at SHOP.COM
- Manager of Business Development at SHOP.COM
- Marketing Manager at Altura International
- Merchandising Manager at CatalogCity
- Production Supervisor at CatalogCity
- Sales and Purchasing Manager at Sports Center Bicycles
- Transportation Director at U.S. NAVAL ACTIVITIES, LONDON, UK
- Store Supervisor at Pizza Hut, UK
- Wines and Tobacco Supervisor at MAKRO WHOLESALERS, UK
- Store Manager at MCDONALDS LTD (Restaurants) UK
- Education
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- Search Engine Strategies Conferences
- Direct Marketing Association Conferences
- Total Quality Leadership/Management, United States Navy
- Westminster College, London, England
- Recommended
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2 people have recommended Iestyn - Connections
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169
connections
- Industry
- Marketing and Advertising
- Websites
Iestyn Mullins’s Summary
Seasoned Marketing Professional with extensive experience in building marketing strategies and the vision needed to bring products to the marketplace. Expert in SEM, SEO, Customer Acquisition, Retention, Loyalty and Branding. Decision maker with excellent problem solving skills. Strong analytics background, proven ROI/conversion record and the talent required to build productive teams managing successful marketing programs.
I have developed sound interpersonal management and leadership skills working for a large Government agency and Fortune 500 companies and envision myself developing innovative marketing strategies; bringing new products to the marketplace.
Iestyn Mullins’s Specialties:
Online Marketing, Direct Marketing, eMail marketing, CRM, RFM, data mining, Direct Mail, SEO, SEM, PPC Marketing, MySQL, Profit Analysis, Customer Acquisition and Retention, Customer Profiling, merchandising, Brand Management, Team Management and Training, motivator, Business Development, Contractual negotiation and management, financial planning, purchasing.
Iestyn Mullins’s Experience
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Director Managed Services
Logic361.com
(Information Technology and Services industry)
April 2009 — Present (4 months)
Heading up the Management Services team that provides Professional Financial and Data Management to clients that want quality traffic, high conversion rate and increased sales from the PPC Search Marketplace, Affiliates and Comparison Shopping Engines (CSE's)!
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Search Marketing Strategist
The Cobalt Group
(Marketing and Advertising industry)
March 2008 — April 2009 (1 year 2 months)
• Built and managed an operational team skilled in
managing PPC search marketing programs, Comparison
Shopping Engines and Market Places
• Designed contact strategy to communicate ongoing team and
program development across multiple regions
• Managed budget distribution of a $52 million PPC contract
• Designed, and Implemented an operational search reporting
system for EXEC distribution
• Implemented a unique Search Marketing Analysis &
Management Software, immediately improving productivity and
ROI -
Director of Strategic Marketing Analysis
Channel Intelligence
(Privately Held; Internet industry)
July 2007 — February 2008 (8 months)
Heading up the Spend Management team that provides Professional Financial and Data Management to clients that want quality traffic, high conversion rate and increased sales from the Comparison Shopping Engines and Online Marketplaces!
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SEM Manager
SHOP.COM
(Privately Held; 51-200 employees; Internet industry)
February 2004 — June 2007 (3 years 5 months)
Responsible for all aspects of Search Engine Marketing initiatives from account management, contractual management to keyword building, data mining, reporting and partner acquisition programs.
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Manager of Business Development
SHOP.COM
(Public Company; 51-200 employees; Internet industry)
April 2002 — February 2004 (1 year 11 months)
Responsible for developing, implementing, and managing strategy for new merchant and syndicate programs
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Marketing Manager
Altura International
(Privately Held; 51-200 employees; Internet industry)
September 2000 — March 2002 (1 year 7 months)
Managed all aspects of Online Marketing, from Loyalty programs to Merchant marketing and Customer Retention and Acquisition to Affiliate programs.
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Merchandising Manager
CatalogCity
(Privately Held; 51-200 employees; Internet industry)
May 1999 — October 2000 (1 year 6 months)
Responsible for the planning, creation and implementation of merchandising strategies for CatalogCity.com
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Production Supervisor
CatalogCity
(Privately Held; 51-200 employees; Internet industry)
February 1998 — April 1999 (1 year 3 months)
Responsible for managing production output and developing timelines for an online catalog production facility
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Sales and Purchasing Manager
Sports Center Bicycles
(Privately Held; 11-50 employees; Retail industry)
January 1997 — February 1998 (1 year 2 months)
Coordinated day-to-day operation of sales, purchasing and bicycle maintenance
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Transportation Director
U.S. NAVAL ACTIVITIES, LONDON, UK
(Government Agency; 10,001 or more employees; Military industry)
November 1986 — February 1996 (9 years 4 months)
Responsible for the day to day operation of a transportation division, including financial planning, contractual management, marketing, contract lease and vehicle puchasing
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Store Supervisor
Pizza Hut, UK
(Public Company; 10,001 or more employees; Restaurants industry)
July 1985 — November 1986 (1 year 5 months)
Responsible for the day-to-day running of a busy London restaurant
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Wines and Tobacco Supervisor
MAKRO WHOLESALERS, UK
(Privately Held; 10,001 or more employees; Wholesale industry)
November 1984 — July 1985 (9 months)
Responsible for the purchasing and stock control of wine and tobacco products, quality control and waste management. Worked to improve accuracy of In-House product tracking system
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Store Manager
MCDONALDS LTD (Restaurants) UK
(Public Company; 10,001 or more employees; Restaurants industry)
July 1982 — October 1984 (2 years 4 months)
Progressed from Trainee to Store Manager. Managed day-to-day operation of a busy London restaurant, including staffing, production and food control, monthly projection and quarterly statistics. Qualified and trained to operate an automated payroll system and attained certification in advanced applied management technologies
Iestyn Mullins’s Education
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Search Engine Strategies Conferences
Search Engine Strategies Conferences 2005 — 2006
Attended SES Conferences; San Jose 2005, San Jose 2006
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Direct Marketing Association Conferences
Direct Marketing Association Conferences 1999 — 2001
Attended, DMA Conferences 1999, DMA Conference San Francisco 2000, Direct Marketing and Relationalship Marketing Seattle 2001
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Total Quality Leadership/Management, United States Navy
Total Quality Leadership United States Navy 1992 — 1994
Attended Total Quality Leadership and Management training, United States Navy, London April 1992 - January 1994
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Westminster College, London, England
Hotel and Catering Management 1980 — 1982
Additional Information
Iestyn Mullins’s Websites:
Iestyn Mullins’s Interests:
Reading, online media, political science, coaching, travel, running, cycling, soccer, music and my family
Iestyn Mullins’s Groups:
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E-Commerce Solutions -
Why Didn't I Think Of That!
Iestyn Mullins’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
