Holly Fisher

Current

Director Strategic Partnerships at Screen 5ive Media

Past

Director of Marketing, Contract Magazine at Nielsen Business Media
Director of Sales and Marketing, GUARD Wallcovering at Borden, Inc

Education

University of Texas at Arlington

Recommended

3 people have recommended Holly

Connections

149 connections

Industry

Online Media

Holly Fisher’s Summary

Strategic thinking, forward-looking, and hard-charging senior executive with over eight years experience specializing in the development of innovative media and brand marketing channels, platforms, and products in the digital space. Combining a strong creative and analytic skill set with excellent communication and team building capabilities to help companies large and small tackle complex initiatives. Passionately serving clients by leveraging consumer insights and media trends with a focus on metrics, distributed digital content, technology interface design and the latest in social network media. Consistently delivering high revenue growth along with substantial productivity and profits.

Holly Fisher’s Specialties:

- Team Leadership - Business Development
- Market Feasibility - Financial Modeling
- Project Management - Strategic Planning

Holly Fisher’s Experience

Director Strategic Partnerships

Screen 5ive Media

(Marketing and Advertising industry)

December 2007 — Present (1 year 8 months)

An experienced strategist, leveraging digital assets to create innovative solutions for clients. Working at the forefront of interactive technology, focused on harnessing the power of converging media, consumer generated content and collective consumption for clients whose businesses have been disrupted by this new paradigm.
Director of Marketing, Contract Magazine

Nielsen Business Media

(Privately Held; Market Research industry)

April 1999 — December 2007 (8 years 9 months)

Contract Magazine, Nielsen Business Media's architecture and design brand. During her nine-year tenure at Contract, Fisher was responsible for multiplatform media development, strategic partnership development and for overseeing the company’s entry into targeted digital media services. She successfully identified marketing opportunities and launched products to meet marketplace demand, while uncovering new revenue streams for the division which accounted for increasing annual brand revenue by over 30%.
Director of Sales and Marketing, GUARD Wallcovering

Borden, Inc

(Online Media industry)

1987 — 1998 (11 years)

Increased gross revenue to $25M and gross profit margin 17% while reducing spending 30%. Evaluated marketplace data to direct the most rapidly successful product launch in company history grossing $250,000 in first six months, a 150% increase over any previous launch. Established successful marketing plans, corporate image programs and governed advertising agency. Motivated staff of 35 employees, 8 independent representatives and 5 consultants.