Hesha Patel, MBA

Current

• Marketing Manager at CGS

Past

• Marketing Manager at UTStarcom
• Field Marketing Specialist at UTStarcom
• Marketing Specialist at UTStarcom

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Education

• Rutgers, The State University of New Jersey-New Brunswick
• New Jersey Institute of Technology

Recommended

8 people have recommended Hesha

Connections

177 connections

Industry

Marketing and Advertising

Hesha Patel, MBA’s Summary

A seasoned marketing professional with strong business acumen and a proven track record of strategizing, executing, and delivering results driven marketing programs. Possesses exceptional skills in project management, excellent cross-group collaboration and team management skills, and strong, persuasive interpersonal, and communication skills. Highly effective in establishing and maintaining robust relationships with vendors, research partners, and departments within the company.

Hesha Patel, MBA’s Specialties:

campaign & event management, web strategy, print and web content management, copywriting, branding, contract negotiations, uncanny project management skills, creative expertise, ability leading virtual teams, portfolio management, exceptional relationship management skills

Hesha Patel, MBA’s Experience

• Marketing Manager

  CGS

  (Privately Held; Information Technology and Services industry)

  August 2009 — Present (4 months)

  Manage all the marketing efforts for 2 major product lines. Develop and execute campaigns involving PR, email marketing, webinars, events, SEM, affiliate marketing etc.

• Marketing Manager

  UTStarcom

  (Public Company; UTSI; Telecommunications industry)

  October 2006 — March 2009 (2 years 6 months)

  Created, led, and managed all the marketing programs from inception to delivery, for the services business unit, across several marketing channels such as web, print, PR. Created strategic, and tactical action plans that positioned the division for further growth.
  •Led strategic development of multi-faceted customer-focused marketing campaigns involving several marketing channels. Oversaw all aspects of campaign management including budget, creative direction, vendor management, execution and ROI reporting.
  • Instrumental in developing and promoting 3 new, high-potential services.
  • Overhauled and redesigned all the services internet sites to enhance user experience and hence increase website traffic. Efforts led to increase in leads generated by over 30%, and top 10 search engine listings in Google, MSN and Yahoo by 70% (www.utstar.com/services).
  • Spearheaded all 3rd party contract negotiations that saved the company 20% YOY, and created long-term relationships.
  • Established a global internal newsletter that kept all the 6 international regions abreast of the latest happenings within the organization.
  • Developed the annual marketing budget

• Field Marketing Specialist

  UTStarcom

  (Public Company; UTSI; Telecommunications industry)

  September 2004 — September 2006 (2 years 1 month)

  • Created specific sales tools that enabled the sales force in effectively engaging customers through each step of the selling process: such as collateral, presentations, webinars etc.
  • Wrote, edited and managed targeted marketing materials for field sales.
  • Redesigned and revitalized the intranet site to increase usability and acted as content manager for all the resources that are vital for smooth daily operation.
  • Bolstered relationships with several key groups within the organization that increased cooperation and collaboration.

• Marketing Specialist

  UTStarcom

  (Public Company; UTSI; Telecommunications industry)

  June 2001 — September 2004 (3 years 4 months)

  • Created brand awareness for services by coordinating and managing services participation in tradeshows, road shows, and other customer focused events.
  • Instrumental in creating a new brand identity and consistent brand messaging, positioning, and guidelines to be used across all traditional and online mediums.
  • Responsible for conducting marketing research analysis and make recommendations to upper management on latest market trends and new opportunities to pursue.
  • Acted as a liaison between corporate marketing and services marketing.

Hesha Patel, MBA’s Education

• Rutgers, The State University of New Jersey-New Brunswick

  MBA , Marketing , 2003 — 2006

• New Jersey Institute of Technology

  BS , Computer Information Science , 1998 — 2001

Additional Information

Hesha Patel, MBA’s Groups:

•    Inbound Marketers - For Marketing Professionals
•    Technology Marketing Community
•    Multichannel Marketing
•    Marketing Communication
•    Brand & Communications Management
•    Social Media Marketing
•    Rutgers Business School Newark and New Brunswick - Alumni
•    Rutgers University MBA
•    UTStarcom Alumni Network
•    MarketingProfs
•    Marketing & Communication Network
•    Rutgers Business School Alumni & Current Students.
•    BtoB Marketing
•    USP Age
•    Taking your partner channel from good to great
•    Marketing Jobs
•    E-Recruitment Group (Post Jobs) (Post Resumes) Concept by Group of Sr. Recruiters
•    Content Marketing
•    Project: Get Hired!!

Hesha Patel, MBA’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• reference requests
• getting back in touch