Management with emphasis in Strategic Marketing and Finance
Miami/Fort Lauderdale Area
Management with emphasis in Strategic Marketing and Finance
Miami/Fort Lauderdale Area
(Privately Held; 1-10 employees; Venture Capital & Private Equity industry)
December 2005 — Present (3 years 8 months)
A Boutique Consulting and Investment firm. As a Manager, Hernan is accountable for two funds. A Venture Capital fund invested in small and mid-size companies focused in the Technology, Real State, Publishing and Health & Fitness industries; and a portfolio of long term positions in “environmentally clean and socially responsible” securities and derivatives. Assets under management have generated a 3 digit return in the last 3 years
(Management Consulting industry)
January 2000 — September 2005 (5 years 9 months)
•Supported a multi-million dollar sales pipeline trough world-wide integrated marketing campaigns.
•Designed the product developement process, working as an internal virtual "Venture Capital Office" (financial modeling, due dilligence, etc)
•Led the global marketing team in a merge and acquisition process involving 7 companies (1600+ employees), advising directly to the CEO.
•Led a team of more than 60 professionals delivering large-scale, global-impact, tightly-scheduled projects for clients like: Shell, BAT, CEMEX, and Bank Boston, throughout U.S., Europe and Latin America.
•Strategized, designed and implemented a global portal (integrating Siebel, Account4,& others 1400 users, 14 offices, 5 languages),
•Negotiated a 3+ million dollars consulting contract for the design and implementation of a large scale portal system .
•Directed large scale, Pan-American wide quantitative market research. Use of descriptive, and inferential statistics software (SPSS).
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1994 — January 1999 (5 years 1 month)
• Lead the strategic planning for a winning senatorial campaign. (including qualitative + quantitative research)
• Generated more than 10% of sales grow in the Chilean Patagonia tourism industry.
• Produced and directed large live multimedia shows for the Chilean wine industry.
• Consulted for several Public Relations and Advertising companies in broadcast, printed and online media.
• Produced an large interactive documentary for the European Community Social Fund.
MBA , 2006 — 2008
International Marketing Management , Marketing , January 2001 — March 2001
M.S. , Developemental Psychology , 2000 — 2000
Social Sciences , Sociology Antropology , January 1987 — December 1994
• Report: Global Management in Latin America, a quantitative review. Published by Latin Trade, 2004.
• Book: Patagonia 1520-1940: The colonization (Patagonia Publishers, Punta Arenas, Chile,1994)
• Book: The white photography in Patagonia: Ethnic portraits and realm (Patagonia Publishers, Punta Arenas, Chile,1995)