
Business Group Lead - Information Worker at Microsoft
Indonesia

Business Group Lead - Information Worker at Microsoft
Indonesia
Business & Marketing Leader with strong experience in growth engine, market insight and analytics, partner engagement, campaign planning, and product launches - Emerging Market
Growth engine, market analysis and planning, project management, & people management
(Public Company; MSFT; Computer Software industry)
January 2008 — Present (1 year 7 months)
Managing Information Worker (IW) Business Group P&L, lead the Product Marketing Manager team, plan and execute to grow the business, partner ecosystem, and deployment of IW products and solutions.
(Public Company; MSFT; Computer Software industry)
November 2004 — January 2008 (3 years 3 months)
B2C and Channel Experience: Managing & growing Windows Client Consumer Business in Indonesia. Workings closely with System Builders to grow attach and with System Integrator to drive deployment; yet with end user promotions and marketing to increase premium mix. Maintain relationship with media. Lead the Best WW Emerging Market Launch of Windows Vista, Office 2007, and Exchange Server 2007. Grow Windows Client business triple digit YoY and generated best practices among APAC and world-wide emerging market subsidiaries.
B2B Turnaround Experience: Managing & growing SQL Server and Developer Tools business in Indonesia. Turning around the business from -20% YTD to grow triple digit YoY. Lead the best APAC Emerging Market Launch of SQL Server 2005, Visual Studio 2005, and Biztalk Server. Marked Worldwide SQL Best Practice and APAC Best Practices in marketing program & execution. Also bring the Indonesia subsidiary to win #1 Worldwide Readiness Award for Emerging Market category.
(Public Company; MSFT; Computer Software industry)
October 2002 — July 2004 (1 year 10 months)
Sales & Startup Experience: Started new Microsoft business in East Java region (Indonesia): building up the partner ecosystem, generating awareness and leads, and develop the revenue run rate. Lead the Inside Sales team in generating revenue stream.
(Textiles industry)
May 1999 — October 2002 (3 years 6 months)
Presales Experience in Online Business: 2000-2002 as Senior Consultant doing the pre-sales engagement on the dotcom subsidiary of Eratex (PT CyberGT Technology Indonesia). Selling a vertical garment & textile online solution.
End User Operation Experience: 1999-2000 as Enterprise-wide Network, Intranet, and System Administrator in Eratex (garment & textile industry), managing online multi-branches system: LOB applications, IT & Telco infrastructure, and Portal for Knowledge Management. Manage plan, investment, and operation responsibilities.
MBA , Business Leadership MBA , 2008 — 2009
Bachelor , Electrical Engineering , 1994 — 1999
Graduated with Magna Cumlaude honor
Reading, movies, badminton
User Group: SQL Server Indonesia, Windows Server System Indonesia, Dotnet Indonesia, Microsoft User Group Indonesia
FY 2009
(1) Marketing Accelerate Membership (Top 3% Marketers MSFT Worldwide) - Microsoft Corp.
(2) Microsoft Expo (Extraordinary Potential) Tier 2 Membership – APAC Top 5% high potential employees
FY 2008
(1) FY08 Innovator Award - Microsoft Indonesia
(2) FY08 Worldwide Emerging Market Deployment Award
(3) Microsoft Expo (Extraordinary Potential) Tier 1 Membership – APAC Top 5% high potential employees
FY 2007
(1) Circle of Excellence Award - Outstanding Achievement Microsoft Corp. (Club of 254 out of 80,000 full time worldwide)
(2) Employee of the Year - Microsoft Indonesia
(3) WGA Hero for Emerging Subsidiary Worldwide
(4) Top Stories Award - Microsoft Indonesia
(5) APAC Gold Star Award
FY 2006
(1) Employee of the Year - Microsoft Indonesia
(2) SQL Server Readiness WW award for Emerging Market