Herb Meyers

Herb Meyers

Brand Identity and Design Consultant

Location
Greater New York City Area
Industry
Packaging and Containers

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Herb Meyers's Overview

Past
  • Co-Founder and Managing Partner at Gerstman+Meyers
  • Vice President, Design Director and Account Manager at Sandgren & Murtha
  • Design Director at Lord Baltimore Press, Division of International Paper Company
  • Design Director at Mead Packaging, Division of Mead Corporation
  • Design Director at Monogram Art Studio
  • Designer at L. W. Frohlich Advertising
Education
  • Pratt Institute
Connections

86 connections

Herb Meyers' Summary

Founder and Managing Partner of the international Brand Identity and Design Consultancy, Gerstman+Meyers (now Interbrand) President of Gerstman+Meyers subsidiary, Global Design Network. Recipiant of over 100 design awards. Currently an independent Brand Identity and Design Consultant.

Co-author of several books: The Marketer’s Guide to Successful Package Design (1996), E-branding@the digital age (2002), The Visionary Package (2005), CREATIVITY-Unconventional Wisdom from 20 Accomplished Minds (2007), BUSINESS OURS-Starting Out and Building Your Own Business (2012).

Specialties

Brand management, branding & design consulting, package design

Herb Meyers' Experience

Co-Founder and Managing Partner

Gerstman+Meyers

19701998 (28 years) New York City

Gerstman+Meyers, Brand Identity and Design Consultants (now Interbrand) started in 1970 with partner, Richard Gerstman, and a staff of three. Gerstman+Meyers grew to become one of the leading international, brand identity and package design consultancies with a staff of 55 professionals, serving a global corporate "Fortune 500" clientele. Personally helped manage major brand identity and package design programs for such companies as Ralston-Purina, M&M Mars, Heinz, Black & Decker, Farberware. Kodak, McNeil, Pfizer, Maxell, Hannaford Supermarket, Onni Hotels, and many other.

Also served as President of Global Design Network (GDN, Ltd.). a subsidiary of Gerstman+Meyers (1983-98), one of the first Brand Identity and Design consulting entities servicing international corporate clients in affiliation with design consulting firms in Switzerland, Brazil and Canada. Clients included BASF and Bayer AG (Germany), Ciba Pharmaceuticals and Camille Bloch Chocolates (Switzerland), Brahma (Brazil) and Cooper (Canada), among other.

Vice President, Design Director and Account Manager

Sandgren & Murtha

19641970 (6 years) New York City

Sandgren & Murtha were leading Corporate and Brand Identity Design consultants. Served as Design Director and Account Manager for major international corporations, including Quaker Oats, National Distillers, John Hancock, McGraw-Hill and others.

Design Director

Lord Baltimore Press, Division of International Paper Company

19601964 (4 years)

Headed department of 30 graphic and structural package designers, servicing a wide range of major corporate clients.

Design Director

Mead Packaging, Division of Mead Corporation

19601964 (4 years) Atlanta, Gerogia and Southeastern USA

Headed the department of 25 graphic designers. Created award-winning ads and promotion for Mead Packaging, as well as brand identity and package design for the company’s customers. Also served frequently as “on loan” designer and design director for the parent company, Mead Corporation.

Design Director

Monogram Art Studio

19521954 (2 years) New York City

Designed and directed design of sales promotion media for several pharmaceutical clients and over 100 LP classical music record covers for Columbia Records.

Designer

L. W. Frohlich Advertising

19491952 (3 years) New York City

Designer of ads and promotional material for a number of the ad agency’s pharmaceutical clients.

Herb Meyers' Skills & Expertise

  1. Packaging
  2. Brand Management
  3. Advertising
  4. Graphics
  5. Brand Architecture
  6. Graphic Design
  7. Retail Packaging

Herb Meyers' Education

Pratt Institute

Bachelor of Arts, Advertising Design

19451949

Contact Herb for:

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