Lead SEO at TD
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An Online Marketing specialist with over 15 years of online marketing experience covering a start up, corporate environment as well as an Ad-agency.
Specialties: Online Marketing, E-commerce, Local Search, SEO (Search Engine Marketing), SEM (Search Engine Marketing), Web Analytics
Managed & Directed the SEO agency for all SEO tactics pertaining to the Canadian sites within the TD portfolio.
Reversed the trend and raised Year over Year Non Log-In SEO traffic from July 2013 onwards.
Increased Local Search traffic by 27% for the "Legacy" Branch Locator.
More than doubled the SEO traffic to the TDHelps social property.
Phase I - Doubled SEO traffic to the Mobile Mortgage Specialists pages and increased leads by 77%.
Phase II - Increased SEO traffic to Mobile Mortgage Specialists pages by another 13%.
Grew SEO share of traffic to Private Banking Manager pages from 2% to 15%.
Grew SEO share of traffic to Portfolio Manager pages from 2% to 24%.
Implemented domain canonicalization and best practices around XML Site Maps, Mobile Sites and re-directs.
Project work for various clients in the online marketing space
2013 - Learn to Train OSA (Ontario Soccer Association) Course
2013 - Soccer For Life OSA (Ontario Soccer Association) Course
2012 - Coerver Coaching Youth Diploma
2012 - Attended the University of Toronto National Soccer Coaching Conference
Community Coach - Child 2007 and Youth-2011 and - courses organized by the Ontario Soccer Association
2010 - Attended Toronto FC and Tim Hortons Coaching Open House
2008- 2013 Volunteer Soccer Coach at Scooby Soccer, Burlington, Ontario Canada. Coached U4 through to U9 teams
Member - Burlington Old Timers Soccer Club, Burlington, Ontario, Canada - www.botsc.ca
Columnist on football in India -
Sample interviews - http://indianfootball.de/features/youthdevelopment.html and http://www.indianfootball.de/features/interview/interview.html
Fundraiser & Advisor Youth Football Club (YFC-Punjab, India)
- Successfully negotiated a grant from Sport Australia for a small village based football club and community organization rolled into one in Punjab, India - http://www.yfcrurkakalan.org
- Arranged for a shipment of used soccer uniforms from Canada to YFC in 2011 with a Toronto based soccer charity
Managed the relationship with the SEO agency.
Increased number of organic Mortgage queries to the site in excess of 105% year over year.
Increased number of organic Loans & Lines of Credit queries to the site in excess of 270% year over year.
Implemented domain canonicalization and Gzip compression
Member of the "Click to Chat", Autonomy (Onsite Site Search) and Bazaar Voice (Onsite Reviews) project teams.
Built and executed a "local search" marketing campaign for PizzaPizza and drove online orders at two-thirds the targeted Cost per Order.
Ran a Display campaign that delivered an even lower Cost per Order than the Search marketing campaign for Pizza Pizza.
Enhanced and maintained an existing weekly reporting dashboard for all global Facebook pages of Research in Motion (RIM).
Cut cost per order by 62% in year 1 and another 42% in year 2 in a PPC program for The Source by Circuit City.
Raised traffic by a factor of 100 via improved SEO for Franks Red Hot Sauce.
Achieved a low double digit cost per order despite Legal Drinking Age page restriction for Stella Artois by developing custom Landing Pages.
Raised organic listings for camera pages by 50% by implementing SEO best practices for Fuji Digital Cameras.
Founding employee of an online retailer of CDs and DVDs.
Responsible for all marketing, pricing, customer service, operational and logistical issues.
Deep experience with shopping search engines, shipping modules and vendors, credit card payment gateways, remote based customer service, affiliate channel marketing, web site partnerships and use of multiple Amazon marketplaces.
Start up went from zero to $ 10 mm p.a in sales in 3 years.
Analyzed promotions undertaken for 1997 and developed recommendations for promotions in 1998.
Point person for all AirMiles related sponsor communication for the cobranded American Express AirMiles Credit Card.
Developed the proposal for the Mercedes Benz co-branded credit card.
Coordinated various contests and promotions that were sponsored by VISA at the regional level.
Directed the launch of first co-branded credit card (VISA and MasterCard) and first points based rewards program in Saudi Arabia.
Launched multiple credit card features like VisaPhone Service, first discount coupons, Photo Cards for the Bank.
Achieved the lowest card member attrition in the entire Asia-Pacific region.
Make Local Search and Facebook work together for your business by finding and then claiming duplicate Facebook pages.
Not a social media rock star. You can still rock your Klout score with these tactics
Ranking for open ended unbranded keywords in your geographic market
How the Absence of Optional fields on a Sign Up form can greatly increase your Conversion rates
Mini case study on Google's Display Network.
A mini Case Study on Search Marketing on Yahoo in 2009.
A mini Case Study on dealing with Flash and Session ID's.
Case Study featuring my work for The Source By Circuit City on the PPC (Pay Per Click) front.
Graduated with the highest GPA of amongst all graduates in 1991.
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Experienced Digital Marketing Professional | Online Strategist | Acquisition | SEO | PPC | SM | Digital Advertising
Strategy & Analytics Lead at TD Bank
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