Greater New York City Area
- Current
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- Manager; Media & Entertainment Practice at Capgemini
- Past
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- Summer Associate - MBA Intern at ABC News - Digital Media Group
- Director, Airline Management at Priceline.com (Norwalk, CT)
- Revenue Manager at myprice.com.au
- Manager, International Airline Management at Priceline.com
- Analyst, Hotel Revenue Management at Priceline.com
- Project Manager at Priceline.com
- Education
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- University of Virginia - Darden Graduate School of Business Administration
- Georgetown University
- Hackley School
- Connections
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202
connections
- Industry
- Internet
Harald Kruse’s Experience
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Manager; Media & Entertainment Practice
Capgemini
(Public Company; 10,001 or more employees; CAP; Information Technology and Services industry)
June 2007 — Present (2 years 2 months)
Educational Publishing:
Led team of five consultants to develop a technology-informed product strategy for leading educational publisher, focusing on the intersection of online and traditional classroom learning delivery. Developed structural model of core educational experience, and produced a roadmap of activities to achieve the strategy.
Ad Sales:
Managed team of three through vendor selection to research, test and select online ad sales system.
Researched and delivered analysis of successful partnership strategies for computer products company developing advertising campaigns through major media holding companies.
Managed implementation of online ad sales system, coordinating client and vendor resources, documenting business processes and developing new strategies for improving business operations.
Advertising:
Developed recommendation of selection and negotiation strategy with advertising conglomerates for a large computer hardware manufacturer. -
Summer Associate - MBA Intern
ABC News - Digital Media Group
(Public Company; DIS; Broadcast Media industry)
June 2006 — August 2006 (3 months)
Executed vendor selection for wireless WAP portal.
Developed wireless and online content production concepts and presented to senior management.
Developed content proposals for iTunes: "The Day It Happened", one of ABC News' highest rated shows on iTunes.
Determined roadmap for ABC News subscription service improvement. -
Director, Airline Management
Priceline.com (Norwalk, CT)
(Public Company; 201-500 employees; PCLN; Internet industry)
2001 — 2005 (4 years)
Managed day-to-day relationship with largest supply partners, including American Airlines, US Airways and United Airlines each selling ~ $100MM in gross revenue.
Persuaded partners to participate in expanded business model which allowed Priceline to increase scope of original contracts. Project increased daily airline ticket sales 75%.
Collaborated with partners in developing pricing strategies for Name Your Own Price distressed inventory model which provided undisclosed pricing to complement existing sales strategies.
Negotiated pricing contracts for package product to cross-sell existing product lines and create up sell opportunities for ancillary travel products. Achieved 30% of sales on contractual fares. -
Revenue Manager
myprice.com.au
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
September 2000 — January 2001 (5 months)
Selected to join Priceline’s Australia office in start-up phase based on performance and work experience. Supported air, hotel, car rental and telecom card products in securing inventory, management reporting & analysis, marketing, and fulfillment.
Developed and implemented pricing strategy with key partner Air New Zealand/Ansett Australia (controlled ~50% of domestic airline market) in time for launch. -
Manager, International Airline Management
Priceline.com
(Public Company; 201-500 employees; PCLN; Internet industry)
June 1999 — September 2000 (1 year 4 months)
Managed analytics and developed revenue strategies for 26 international airline carriers selling tickets through priceline.com's Name-Your-Own-Price system.
Developed feasibility study for priceline's expansion into Australia & New Zealand markets. Assisted initial airline sales pitch to local carriers in the market. -
Analyst, Hotel Revenue Management
Priceline.com
(Public Company; 201-500 employees; PCLN; Internet industry)
November 1998 — June 1999 (8 months)
Analyzed hotel performance after launch.
Assisted sales force in finding revenue opportunities and presented to clients to demonstrate how to take advantage of the priceline system. -
Project Manager
Priceline.com
(Public Company; 201-500 employees; PCLN; Internet industry)
June 1998 — October 1998 (5 months)
Member of product development team that launched Priceline’s hotel product from first conceptual meeting.
Created first benchmark pricing model which correlated consumer offers to market prices.
Harald Kruse’s Education
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University of Virginia - Darden Graduate School of Business Administration
MBA , General Management , 2005 — 2007
- Activities and Societies:
- Vice President; Media, Entertainment & Sports Club
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Georgetown University
BSLA , German, International Business , 1994 — 1998
- Activities and Societies:
- Georgetown Rugby Football Club
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Hackley School
1990 — 1994
Harald Kruse’s Contact Settings
Interested In:
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
