
Entrepreneur and sustainability consultant
Göteborg Area, Sweden

Entrepreneur and sustainability consultant
Göteborg Area, Sweden
Entrepreneur, advisor and speaker. I am heavily engaged in, and passionate about , sustainability, energy issues and how innovations of all kinds can make a difference in these areas. With an expertise in diffusion management based on years of experience and studies I am also highly skilled in communications and marketing of new products and how to change people’s behavior.
As an entrepreneur (and user) I also take part in several social media companies and projects. I am especially interested in projects concerning sustainability, local communities and local commerce as well as new marketing solutions.
Moreover I am a great cook.
Sustainability
Environment and energy
Diffusion management
Product development
Marketing
Communications
Online advertising
(Online Media industry)
September 2007 — Present (1 year 11 months)
Founded Myblock.se, a local tool, enabling people to easily connect with their neighbors. Raised $500,000 and headed product development, marketing and comunications. Today I am a passionate user and board member.
(Public Relations and Communications industry)
January 2002 — Present (7 years 7 months)
A consultancy focused on marketing, product development and communications in the sustainability sectors. As consultant I have helped more than 60 organizations to improve their energy effiency, develop and market renewable energy products as well as reaching out to the public in waste and sustainable consumption issues.
(Educational Institution; Research industry)
January 2001 — Present (8 years 7 months)
Teaching undergraduate and graduate students in strategic communication, social media and publicity.
(Privately Held; Internet industry)
February 2004 — February 2009 (5 years 1 month)
Been on the board of this highly interesting software company since its early years as a small media tracking business through its transition to a media technology company.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
January 1998 — December 2001 (4 years)
Co-founded and grew the company from 2 to 9 employees. Adviced growth companies, especially within IT and telecom industries, on public relations and market communications.
(Public Company; 1001-5000 employees; BURE; Venture Capital & Private Equity industry)
April 1996 — December 1997 (1 year 9 months)
Responsible for initiating and maintaining investor and analyst contacts. Media relations. Writing annual and quarterly reports, producing presentations and web content.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
January 1994 — April 1996 (2 years 4 months)
Managed projects on corporate and product publicity, communication strategy and evaluation.
Bsc , Communications, Business Administration, Socilology, Psychology , 1992 — 1994
online media, innovation, communication, education, training, design, environment, energy, cooking, fashion