Gwendoline Long

Current

• Consultant - Online Advertising and Marketing,Global Customer Acquisition NA, Germany and Italy at SunPower Corporation
• Advertising and online marketing consultant at Ellis Eye and Laser Medical Centers

Past

• Marketing Program Director at Various Businesses
• Partner Marketing - contractor at Kodak Gallery
• Partner Marketing - contractor at Kodak Gallery

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Education

• IMM

Recommended

5 people have recommended Gwendoline

Connections

139 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Company

Gwendoline Long’s Summary

Facilitates the integration of international multi-channel online acquistion programs, online marketing/ad programs, affiliate programs, search engine and SEO strategies. Implements and conceptualizes creative marketing plans that proactively identifies and develops into maximum effectiveness. Solicit, aggregate and implement new online programs in anticipation of key trends and creates compelling user experiences. (PPC, display advertising, SEM, SEO, lead generation vendor relationship, affiliate marketing programs Commission Junction and Kowabunga,co-marketing relationships and strategic partnerships to drive new customer acquisition.

Developed global lead generation program for B2C( B2B) to achieve global revenue targets and align with muliti-million advertising budgets. Led lead generation program and increased lead volume by 170% for solar residential leads. Demonstrated ability to expand lead generation program, meet target goals and initiate new partnerships. Responsible for metric tracking, budget and vendor forecast, A/B testing technologies and strategies and achieving user acquisition and engagement goals over and above target goals. Optimize all customer acquisition programs for SunPower Corporation - world's most efficient solar panel manufacturer. Manage external relationships with SEM consultants, creative resources and content updates with ad agency and work with lead gen vendors to optimize their websites to improve conversion ratio targets.

As contractor, I have managed and executed all aspects of integrated marketing and corporate communications programs; this includes website, content, design, online advertising, brand marketing, collateral production, email/CRM, lead generation, affiliate and direct marketing , develop customer acquisition growth and strategy plans, build customer relationship management expansion and incorporate PR and promotions of company products/services for increased sales revenue.

Gwendoline Long’s Specialties:

CPA lead gen vendors, web affiliate marketing, manage team in advertising agency, negotiate contracts, forecast budgets, report tracking results, manage website usability interface and navigation, CRM marketing, develop consistency with messaging strategy across all channels and optimize programs

Gwendoline Long’s Experience

• Consultant - Online Advertising and Marketing,Global Customer Acquisition NA, Germany and Italy

  SunPower Corporation

  (Public Company; SPWR; Renewables & Environment industry)

  2008 — Present (1 year)

  Global Online Marketing and Advertising Manager, Customer Acquisition for SunPower Corporation - North America, Germany and Italy
  
  Responsible for implementation and execution of online marketing, search and display advertising campaigns, member acquisition and loyalty programs to maximize site traffic and sales demand. Main objective is to drive qualified traffic and to maximize site traffic and sales demand, increase overall online presence, and communicate new brand awareness for large international solar panel company. Objective is to develop Search engine optimization plan, and align customer acquisition and affiliate marketing efforts, objectives and strategies. Analyze metrics, measure and optimize partnerships. Continuously monitor marketplace for advertising and marketing opportunities and strong dedication to client service
  • Develop and execute Search Engine Marketing/SEO/content network plan for $4bn solar panel Company. Maximize paid/natural search traffic and order conversion, while meeting cost per acquisition quarterly targets.
  • Initiate and manage acquisition and retention efforts to drive web site traffic and sales to efficiently scale new customer acquisitions through partner marketing channels.
  • Evaluate partnerships, create marketing programs to drive traffic, and optimize programs
  • Work with field marketing teams, product management and advertising agency to support rapid deployment
  • Manage and negotiate all aspects of contract process with 3rd party lead vendors.
  • Optimize campaign tracking, third party analytics system and integrate vendors with CRM database
  • Manage key program metrics to maximize ROI. Forecast lead volume by channel, track and measure online advertising programs; designing test strategies to compliment creative optimization results
  • Partner with key cross functional teams and groups (Field marketing, creative services, customer care) to drive media efforts

• Advertising and online marketing consultant

  Ellis Eye and Laser Medical Centers

  (Medical Practice industry)

  August 2005 — Present (4 years)

  Website & Internet Marketing for six Lasik eye surgery centers
  • Responsible for lasik eye surgery website redesign, online branding and identity. Negotiating vendor contracts for SEO and PPC management.
  • Project Managing creative development website process from beginning to end (reviewing/authoring creative briefs, managing creative agency and managing production).
  • Monitoring and tracking Pay Per Click (PPC) advertising campaigns. Adjusting bids and researching keywords, managing analytics and campaign development. (Google/Yahoo/MSN)
  • Collaboratively problem solving and analyzing competitive marketing issues for analysis
  • Developing and executing project plans and managing multiple tasks simultaneously. Creating compelling content for marketing communications efforts to support programs.
  • Overseeing design and production of communications with business partners and staff
  •

• Marketing Program Director

  Various Businesses

  (Computer Software industry)

  2000 — September 2008 (8 years)

  Marketing & PR Program Director
  * Repositioning strategy for security software products in enterprise markets. Managed key strategic initiatives that included production of new corporate identity, collateral materials, logistics for tradeshow launch at N+I, producing corporate video and website coordination. Accountable for $1m budget for launch.
  • Managed the successful company’s launch campaign, new identity and exceeded sales goals by 25%
  • Designed umbrella marketing strategy, direct response programs, brand communications, new sales collateral and press materials, in alignment with new corporate positioning strategy. .
  • Supervised external vendors, Public Relations and Advertising agency and creative design partners to reinforce enterprise positioning.
  • Managed strategy and messaging for regional seminar events and developed sales materials.

• Partner Marketing - contractor

  Kodak Gallery

  (Public Company; EK; Internet industry)

  2007 — 2007 (less than a year)

  Partner Marketing Programs Contractor
  Responsible for managing projects and maximizing ROI on marketing partnership programs with a focus on new customer acquisition and building awareness for Kodak Gallery. Partners include many different divisions within Kodak and external companies like: Adobe, Dell, Apple, Microsoft, Martha Stewart, Kodak.com, Olympus, CVS, Target and Best Buy.
  • Manage and analyze Partner Marketing data year over year sales and revenue stats from partners for executive management briefings. Create monthly summary performance reports; write summaries of programs against stated goals for retail and software partners to share across the company with senior management.
  • Work closely with Partners and internal marketing teams to develop and execute integrated “go-to-market” programs designed to drive new customer acquisition and revenue to achieve Partner goals. (Website, email, CRM/direct mail, advertising and events)
  • Manage advertising and website projects with partners content for broken cookies, refresh messaging, analyze results, and make recommendations. Strong analytical and problem solving skills.
  • Write creative briefs for internal and external creative agencies. Develop and communicate project plans/timelines with participating partners.
  • Work with Partner creative teams to execute programs on time and on budget. Liaise with web development, engineering, analytics, legal, and product marketing and management teams. Test messaging, offers, analyze the resulting data and refine programs against stated goals.
  • Produce website User interface for Partner programs. Create messaging for broken cookies in software and on core site.
  • Track spending against yearly budget.
  • Utilize software programs Epiphany, Commission Junction, Teamtrack, Coremetrics, and Hitbox.
  Impact: Relaunched EasyShare software with CRM marketing program and increased revenue and awareness.

• Partner Marketing - contractor

  Kodak Gallery

  (Public Company; 201-500 employees; EK; Internet industry)

  2007 — 2007 (less than a year)

Gwendoline Long’s Education

• IMM

  BCom Marketing , Marketing management, advertising, public relations , 1991 — 2005

Additional Information

Gwendoline Long’s Websites:

• My Company
• My Company

Gwendoline Long’s Contact Settings

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