Gregory Birge

Current

Founder and MD at F5 Digital Consulting

Past

Regional Microsoft Lead APAC, GM Wunderman Singapore, MD AI Wunderman Korea at Wunderman, Young and Rubicam brands
Director Product Planning at Philips
Mobile Marketing Manager Europe at Apple

5 more...

Education

Ecole supérieure de Commerce de Grenoble
Ecole supérieure de Commerce de Grenoble
IUT Electronique

Recommended

2 people have recommended Gregory

Connections

135 connections

Industry

Marketing and Advertising

Websites

Gregory Birge’s Summary

Complete understanding of Media and Consumer needs.

We define new rules for the Consumer Engagement.

- International experience. Currently located in Singapore. Spent last 2 years in Hong Kong and Seoul.

Industry and Agency knowledge :
- 14 years experience in Consumer Electronic industry dealing with sales, strategy, marketing positions for Top 50 listed companies.
- Agency regional lead experience and Management of local sub ( Singapore and Korea )

Marketing leader :
- Deep understanding of consumer-led, market-driven brand marketing, relationship marketing, digital.
- Sharp vision with both strategic planning and tactical implementation experience.
- Master of each link in the marketing chain, from consumer research to product creation, marketing plans, press relations, advertising, sales and P&L.

Successful in complex markets :
• Familiar with heavily competitive markets, tight margins yet strong brand identities to manage.
• World-wide perspective in managing multiple geographic environments and sales channel diversity.
• Full knowledge of Consumer Electronics & computer business, Media & Music industry.

Strong personal traits :
• Fast integration into new environments; a fast learner.
• Committed to excellence with attention to details and results
• Committed to business result in line with company objectives and strategy.
• Team leadership in multicultural situations with strong focus on the individuals.

Gregory Birge’s Specialties:

- Consumer Engagement
- Marketing / strategy / CRM
- Product development, product roadmap
- Consumer Electronics technologies and market trends
- Marketing plans, Direct marketing, viral & street marketing
- Business plans, P&L
- Press relations, Advertising, media plan
- Product introduction, MRD
- Forecasting models

Gregory Birge’s Experience

Founder and MD

F5 Digital Consulting

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 2007 — Present (2 years 5 months)

F5DC is closing the gap between technologies and consumer. We help identify the proper marketing approach for your technology products and ensure the target understand how it benefits them. In parallel, F5DC can assist you to plan and strategize an effective digital campaign that is measurable.

Additional Information

Gregory Birge’s Websites:

Gregory Birge’s Interests:

Private pilot, international PPL license ownership (Single engine) Golf (handicap 23), Squash, Tennis, ski, water skiing, scuba diving amateur. Music, high tech and high end multimedia activities enthusiastic, gaming fan.