Grant McDiarmaid

Board Member at Athletics Canada

British Columbia, Canada
Marketing and Advertising

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Grant McDiarmaid's Overview

  • Board Member at Athletics Canada
  • Vice President Marketing at Canadian Freestyle Ski Association
  • President at Braeburn Group Inc

273 connections

Grant McDiarmaid's Experience

Board Member

Athletics Canada

April 2014Present (6 months)

Vice President Marketing

Canadian Freestyle Ski Association

1998Present (16 years)


Braeburn Group Inc

1995Present (19 years)

Extensive experience at a senior management level in marketing and communications with demonstrated skills in strategic planning; building and managing brand equity; customer and agency relationships; sponsorship and event marketing and management; and all facets of corporate communications.

Since launching his own management consulting firm (The Braeburn Group Inc.) and working as consultant to the Canadian Freestyle Ski Association., he has worked with a variety of clients in the automotive, building materials, consumer electronics, telecommunications and communications agency businesses. Specific projects have included creating a business plan for a division of a major construction materials firm; brand development and implementation; channel evolution research and analysis; counsel on acquisition strategy; development of marketing strategies and plans; retail launch of new products; training of marketing department management and staff; sponsorship project management and development of sponsorship strategies; agency search counsel; and meeting facilitation.

Prior to launching his consulting practice he was the senior marketing executive at Owens Corning Canada where he spent a 20-year career.

While at Owens-Corning he was responsible for building the brand 'Fiberglas Pink ' insulation to an awareness level of over 85% in what had previously been a commodity category. He was instrumental in developing customer relationship strategies and programs that consistently placed the company at the top of industry customer satisfaction surveys.

Under his guidance the Canadian Sport Council twice named the company Canada’s Corporate Sponsor of the Year. (For their sponsorship of freestyle skiing in Canada).

A native of Vancouver and a graduate of the University of British Columbia, Grant has been a member of the Board of Directors of the Association of Canadian Advertisers, the CCAB, Royal Colwood Golf Club, and the Canadian Freestyle Ski Association.

Marketing Director

Owens Corning

Public Company; 10,001+ employees; OC; Building Materials industry

19741994 (20 years)

Grant McDiarmaid's Skills & Expertise

  1. Sponsorship
  2. Sports Marketing
  3. Marketing Communications
  4. Relationship Marketing
  5. Marketing Strategy
  6. Integrated Marketing
  7. Event Management
  8. Sports
  9. Social Media Marketing
  10. Public Relations
  11. Advertising
  12. Sponsorship Sales
  13. Digital Media
  14. Corporate Communications
  15. Brand Management
  16. Event Planning
  17. Management
  18. Digital Marketing
  19. Business Planning
  20. Management Consulting
  21. Media Relations
  22. Brand Development
  23. Strategic Planning
  24. Digital Strategy
  25. Lead Generation
  26. Online Advertising
  27. New Media
  28. Project Management
  29. Strategic Communications
  30. Direct Marketing
  31. Strategic Partnerships
  32. B2B
  33. Advertising Sales
  34. Sports Management
  35. Brand Awareness
  36. Online Marketing
  37. Retail
  38. Market Research
  39. Social Media
  40. New Business Development
  41. Strategy
  42. Social Networking
  43. Press Releases
  44. Email Marketing
  45. Entrepreneurship
  46. Market Planning
  47. Marketing
  48. Marketing Management
  49. Internal Communications
  50. Corporate Branding

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Grant McDiarmaid's Education

Grant McDiarmaid's Additional Information

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