Glenna Wiseman

Current

Vice President, Marketing at HelioGroup: HelioPower, HelioEMS, Helio mU

Past

Director of Marketing at HelioGroup; HelioPower, HelioEMS, Helio mU
President/ Co- Owner at Home Tech Works
Partner, Business Development at Top Box Inc.

Communications Consultant (Sole Proprietorship)
Vice President, Marketing at The MultiMedia Group, Inc. (now part of Jack Morton Inc.)

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Education

Pepperdine University

Recommended

5 people have recommended Glenna

Connections

108 connections

Industry

Renewables & Environment

Websites

Glenna Wiseman’s Summary

I am a seasoned business executive with a long standing passion for the application of business principles to “green” goals. I believe strongly that one of the greatest opportunities for transformation to a cooler, more harmoniously balanced planet is within the energy sector.

My post as head of marketing at the HelioGroup affords me vision on energy efficiency, renewable energy (solar photovoltaics in particular) and the financing challenges inherent in the clean tech sector. The HelioGroup consists of three firms with an integrated approach to the green energy industry: HelioPower, founded in 2001 and a leader in engineered solar photovoltaic installations; HelioEMS, energy management solutions and Helio Micro Utility, a developer/owner of solar generation systems. URL’s: www.HelioPower.com; www.HelioEMS.com and www.HeliomU.com.

Greentech Senior Marketing, PR & Web Executive
Dynamic strategist whose passion, backed by sharp skills, has created successful campaigns, new companies and growth for existing firms

Creative professional with proven business building skills in range of industry sectors, across all size company structures: multi-national Fortune 100 to “on the napkin” start up! Skilled strategist having created and executed business plan objectives. Experience working in collaborative environment to enter public IPO markets. Excellent team motivation and leadership abilities. Superb communications, interpersonal and presentation skills.

Glenna Wiseman’s Specialties:

Areas of Expertise Include:

● Business plans ● Marketing ● Public Relations ● Business Management● Merchandising● Special Events ● Corporate Communications● New Business Development● Strategic Planning ● Corporate Identity● Positive Client Relationships● SEO Strategies & Deployment● Team Leadership / Building ● Web Blog, Social Media ● Web Lead Generation ● Website Development ● ROI Tracking & Metrics

Glenna Wiseman’s Experience

Vice President, Marketing

HelioGroup: HelioPower, HelioEMS, Helio mU

(Privately Held; Renewables & Environment industry)

April 2009 — Present (4 months)
Director of Marketing

HelioGroup; HelioPower, HelioEMS, Helio mU

(Privately Held; Renewables & Environment industry)

December 2007 — April 2009 (1 year 5 months)

This dynamic group of companies in the solar and sustainable energy sector has spun out two new companies. 2008 double digit increase in sales for HelioPower over previous year, despite management changes and down market. Developed initial websites and launch support for EE firm (HelioEMS) and RE financing company (Helio Micro Utility). Launched Helio Solar blog which moved up over 9 million website rank positions since inception. Corporate communications, branding and new marketing developed. Web lead conversion, online lead generation and ROI results have doubled. SEO strategies enacted for greater Internet performance. First PR efforts resulted in high profile media coverage. First time participation in solar industry shows up leveled company sales and industry awareness. Participation in government & Greentech organizations has created sales revenue.
President/ Co- Owner

Home Tech Works

(Information Technology and Services industry)

January 2001 — December 2007 (7 years)

Company successfully launched to install smart home systems in large scale luxury market tract homes and custom single projects. Firm has designed and installed systems in nearly 600 single family homes generating millions in revenue and growing faster than industry averages. Public relations efforts have placed clients in industry publications, and generated wide spread internet coverage. Wrote on going industry columns to assist in educating builders. Spearheaded development of company corporate identity, press, new business development, and product / services offerings. As one of owners, coordinate day-to-day business activities Act as client liaison and project manager on large tract projects. Built company’s CRM program founded on web based delivery system. Develop merchandising system for options able to support construction and purchasing objectives. Developed and executed all press releases for large scale projects and generate periodic technology report to industry.
Partner, Business Development

Top Box Inc.

(Management Consulting industry)

September 1997 — January 2001 (3 years 5 months)

Develop consulting company in partnership to support parenting my son.Developed business plan for entity in fast growing sector of Internet based technology / entertainment, which resulted in Home Tech Works. Worked with attorney and accountants to create, fund and launch entity on public financial markets. Conducted financial market press campaigns. Developed and managed strategic plans for new projects and companies.
Communications Consultant
Sole Proprietorship

(Sole Proprietorship; Myself Only; Marketing and Advertising industry)

July 1991 — August 1997 (6 years 2 months)

Worked with a diverse clientele in the packaging and promotion of new products and concepts with particular focus on “green” and entertainment arenas.
Assignments included research and development of new products, strategic planning, public relations, outside liaison, corporate sponsorship and research, writing and production of marketing, merchandising, direct mail and business plan/investment materials

Client list included Eco-Challenge/Mark Burnett/Producer, B.U.M Equipment Sportswear, Toyota Motor Sales, National Medical Enterprises, McGaw Medical, Hanes Hosiery, The Hartman Group, Business for the Environment, Schmidt-Cannon Inc. and UVS, Ad specialty company.
Vice President, Marketing

The MultiMedia Group, Inc. (now part of Jack Morton Inc.)

(Privately Held; 51-200 employees; Media Production industry)

February 1987 — June 1991 (4 years 5 months)

Started as Director of Corporate Communications. Created from scratch and administered department responsible for marketing/new business development, public relations and communications programs for the company’s four divisions: MultiMedia Presentations, MSquared Design, MultiMedia Studios and Flying M Films. Produced Company’s quarterly newsletter and award wining direct mail programs. Activities included special events, tracking and meeting department budgets, hiring/supervision of department staff, coordination of activities with four division presidents and CEO.

Team approach to billings from Fortune 1000 accounts nationwide resulted in overall company billings growing 5 fold to $25 million. Company’s first public relations campaign turned investment of $15,000 into national editorial media coverage equivalent of $600,000 and garnered interest of London Based marketing company that bought firm out.

Glenna Wiseman’s Education

Pepperdine University

BA , Communications, Business , 1976 — 1980

Executive Speech Training Graduate, Constance Dean Yambert & Associates, 1987
Management Action Program Training (MAP) 1985

Activities and Societies:

Journalism Scholarship Recipient
Year in Europe Student, Heidelberg, Germany Campus
Dean's List Honoree
National Director, PRSSA, Public Relations Student Society of America
Communications Department Graduate of the Year, Cum Laude Honors