Giuliano Noci

Current

Full professor of Marketing at Politecnico di Milano

Past

Shareholders at Metalc

Education

MIP-Politecnico Di Milano
Politecnico di Milano

Connections

329 connections

Industry

Higher Education

Giuliano Noci’s Summary

Giuliano Noci is Professor of Marketing at Politecnico di Milano. At present, he is also:
• chair of the Degree in Management, Economics and Industrial Engineering of Politecnico di Milano – Como site;
• Deputy Director of the Department of Management, Economics and Industrial Engineering;
• member of the Board of Directors of MIP School of Management;
• head of Internationalisation at MIP - the business school of Politecnico di Milano;
• member of the advisory board for strategic planning of the Italian Ministry of Interior;
• member of the Scientific Committee of Asia Observatory.
His main research fields are:
• marketing, where he investigated the role played by the experience in the consumers’ purchasing process and suggested new models aimed at integrating the emotional dimension in the design of an effective value proposition addressed towards the target market;
• business strategy and the environment; in this field, he designed methods for considering sustainable development in product design, investment analysis, strategic management and performance measurement;
• e-business, where he investigated the implications of the Internet for supply chain management in the textile and mechanical industries;
• e-government, where he analyses the role of ICTs in fostering change management programs within public institutions.
Within the above fields, he has published books and several papers in refereed journals (Business Strategy and the Environment, International Journal of Operations and Production Management, International Journal of Production Research, Journal of Engineering Design & Automation, Journal of Organizational Change Management, Long Range Planning, Management Decision, Small Business Economics). His most recent books are: “e-Business Strategies: creating value through the Web” and “Marketing Reloaded: models and tools for building a multi-channel experience”.
He is also commentator of TG1 and TG2 (RAI channel) and of SkyTg24.

Giuliano Noci’s Specialties:

Marketing, Strategy, e-Government, e-Business

Giuliano Noci’s Experience

Full professor of Marketing

Politecnico di Milano

(Educational Institution; Research industry)

January 1993 — Present (16 years 7 months)

He heads the research unit involved in the analysis of main implications of ICTs in the marketing process.