Giovanna O'Grady

Current

• Senior Manager, Search Marketing at Intuit

Education

• WOMEN Unlimited, Inc. Training for Emerging and Aspiring Managers (TEAM) Program
• Santa Clara University

Recommended

11 people have recommended Giovanna

Connections

152 connections

Industry

Computer Software

Giovanna O'Grady’s Summary

Committed team leader focused on driving growth and highly profitable customer acquisition globally.

Results driven professional with ten years of marketing experience for leading edge internet and software companies including Intuit. Expertise in management of search engine marketing (paid search, search engine optimization), online/display advertising, website management, and collateral production internationally. Collaborative and cross-functional approach; deliver 26% year-over-year growth. Fluent in Spanish. Conversational in French.

Giovanna O'Grady’s Specialties:

Search engine marketing - SEM (paid search - PPC, search engine optimization - SEO), online/display advertising, global program management, Website design & management.

Giovanna O'Grady’s Experience

• Senior Manager, Search Marketing

  Intuit

  (Public Company; INTU; Computer Software industry)

  March 2006 — Present (3 years 5 months)

  Set challenging objectives and drive profitable customer acquisition through managing a team of search managers in the Intuit Small Business Division/QuickBooks. Align to Intuit’s expectations in development of the annual search strategy; devise multi-million dollar sales forecasts and oversee budget. Conceptualize and present frameworks which focus on search levers, landing page test plans, and learning/best practices; educate cross-functional partners on search and drive synergies.
  
  SEM/SEO Manager
  Exceeded challenging objectives by devising and employing high impact strategies and tactics including contextual and site targeting, day parting, keyword restructuring and matching, in management of paid search marketing campaigns for multiple business units. Managed search engine optimization for QuickBooks.com, which included URL, content, and on-page optimization.