Ready-To-Wear Business Unit Director at TRUSSARDI SpA
Milan Area, Italy
- Current
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- RTW Business Unit Director at TRUSSARDI SpA
- Past
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- Worldwide Merchandise Manager at TRUSSARDI SpA
- Lecturer at Università di Bologna - Polo di Rimini - CLAM
- RTW Merchandise Manager at SALVATORE FERRAGAMO SpA
- Licensing Manager at STEFANEL SpA
- Apparel Product Line Manager at FILA SPORT SpA
- Apparel Product Manager at LOTTO SpA
- Export Area Manager at BENETTON
- Recommended
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5 people have recommended Giorgia - Connections
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240
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- Industry
- Luxury Goods & Jewelry
- Websites
Giorgia Biancato’s Summary
In-depth knolwdge of international brand management in different competitive arenas (sportswear, fast fashion, luxury).
Highly skilled in managing and harmonizing a portfolio of different products (apparel, large and small leather goods, shoes, silk accessories) through marketing reasearch and brand value analysis.
Highly successful in setting brand strategy and merchandise direction, as well as identifying new business opportunities.
Ability to build a global business team and deliver business results.
Strong financial background.
Excellent verbal and written communication skills.
Giorgia Biancato’s Specialties:
Branding and Identity; Competitive analysis; team building; coordination between products; retail and wholesale distribution.
Strong presentation and planning skills.
Giorgia Biancato’s Experience
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RTW Business Unit Director
TRUSSARDI SpA
(Privately Held; 51-200 employees; Luxury Goods & Jewelry industry)
March 2008 — Present (1 year 10 months)
- Develop a comprehensive Marketing/Business Plan including vision/objectives and subsequent strategies and plans covering all aspects of the marketing mix.
- Manage the development and implementation of Global Strategies and plans to deliver the category commercial and image objectives.
- Supervise the budget and maximize opportunities based on available spend.
- Analyze and report Business Unit performance, stay in constant contact with marketplace to track the business and make sure everything is done to achieve agreed-upon targets.
- Build new business opportunities through the creation of products not yet in the current product range.
- Identify and direct relevant market research data and apply it to future marketing/business plans.
-Direct and manage key internal meetings to align all to the strategy.
- Ensure organizational efficiency through effective motivation, training and development of the internal team. -
Worldwide Merchandise Manager
TRUSSARDI SpA
(Privately Held; Luxury Goods & Jewelry industry)
September 2007 — September 2009 (2 years 1 month)
- Set the brand strategy through a 3 Year marketing Plan to maximize product exposure, sales opportunities, and brand value
- Coordinate all product categories
- coordinate licensed products -
Lecturer
Università di Bologna - Polo di Rimini - CLAM
(Educational Institution; Education Management industry)
April 2008 — April 2008 (1 month)
Nell'ambito dell'insegnamento "Ricerca e merchandising" del Corso di Laurea in Culture e Tecniche del Costume e della Moda, un incontro a Rimini insieme a Giorgia Biancato. "Come cosa perché quanto. Il merchandising management tra sportswear e fashion luxury" è il titolo dell'incontro. Protagonista dell'evento sarà Giorgia Biancato, RTW and Accessory Business Unit Director e Worldwide Merchandise Manager per una grande azienda del Lusso. L'incontro rientra tra le attività dell'insegnamento "Ricerca e merchandising", tenuto dal prof. Claudio Marenco Mores, all'interno del Corso di Laurea in Culture e Tecniche del Costume e della Moda.
www.rimini.unibo.it/MODA/pdf/varie/loc%20_%20Giorgia%20Biancato.pdf -
RTW Merchandise Manager
SALVATORE FERRAGAMO SpA
(Privately Held; 1001-5000 employees; Luxury Goods & Jewelry industry)
January 2005 — September 2007 (2 years 9 months)
• Set Division strategy and merchandise direction ;
• Identify new business opportunities;
• quantitative and qualitative analysis of historical performance;
• understand competitors strenghts, weaknesses and strategy;
• define the collection structure/assortment plan;
• set the creative brief;
• pricing;
• develop by-store assortments;
- Margin Plan and Mark-down strategies;
• coordinate with Visual Merchandising to define Windows and In-store display;
• partner with P&A on planning events, promotions;
• cooperate with whls chain to attract new customers, driving specific projects, products or exclusivities to achieve and maximize business objectives;
• monitor in-season sell-out performance in order to quickly identify opportunities to increase seles, improve performance and margins, maximize inventories. -
Licensing Manager
STEFANEL SpA
(Privately Held; 201-500 employees; Apparel & Fashion industry)
May 2001 — December 2004 (3 years 8 months)
- Local markets analysis & competitors analysis;
- Qualitative and quantitative sales analysis (sell-out);
- Analysis, discussion and approval of Production Plan and Merchandising Plan;
- Collections Presentation (Permanent collections: 80% + Flash collections: 20%of total turnover) to Licensees and support to buying, ;
- Analysis and approval of Local productions (style & pricing), further coordination with Stefanel Product Department for Local Production approval from a quality point of view;
- Co-ordination of Local Advertising and other Communication activities, discussion and evaluation of Local adjustment for Corporate Advertising;
- approval of local sales promotional activities;
- local budget . -
Apparel Product Line Manager
FILA SPORT SpA
(Public Company; 1001-5000 employees; Apparel & Fashion industry)
June 1999 — May 2001 (2 years )
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Apparel Product Manager
LOTTO SpA
(Privately Held; 201-500 employees; Apparel & Fashion industry)
1998 — 1999 (1 year )
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Export Area Manager
BENETTON
(Public Company; 1001-5000 employees; Apparel & Fashion industry)
1996 — 1998 (2 years )
