Gino Sesto

Current

Media Professional at Media Professional
Founder/ Owner at RateMyCop.com
P/T Weekend Flight Instructor at Seaside Aviation

P/T Weekend Flight Instructor at Hollywood Aviators

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1 more...

Past

Ad Operations at Wasserman Media Group - Sportnet
Director at The Gary Group
Network Buyer at Initiative Media

Account Executive at New Times Los Angeles
West Coast Marketing Manager at RED Distribution

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2 more...

Education

California State University-Long Beach

Recommended

7 people have recommended Gino

Connections

349 connections

Industry

Marketing and Advertising

Websites

My Company

Gino Sesto’s Summary

I am currently working in the Los Angeles market as a Freelance Media Professional, focusing primarily in the online space.

On my weekends I'm working as a part-time flight instructor. I am a CFI, CFII, CSI (Cirrus Standardized Instructor), and MEI.

I also own and operate RateMyCop.com. A user-generated site police officer rating website that has been featured on several national news outlets.

Gino Sesto’s Specialties:

Music, Online, Web Analytics, Ad Serving Technologies

Gino Sesto’s Experience

Media Professional

Media Professional

(Marketing and Advertising industry)

November 2008 — Present (9 months)

Working as a Media Professional in the Los Angeles area.

Specializing in online campaigns
-DART for Publishers (DFP)
-DART for Advertisers (DFA) including Rich Media
-DART Enterprise (DE)
-Atlas
-Open-Ad-Stream (OAS)
-AdTech
-WebTrends, Google Analytics, Omniture
-Familiarity with databases and HTML
-Data Mining
-Accomplished negotiator
-Proficient in the use of comScore & @plan
Expert in Excel
-pivot tables, macros, charting, etc.

Expert in working with Ad Remnant Companies
Founder/ Owner

RateMyCop.com

(Online Media industry)

February 2007 — Present (2 years 6 months)

-Site has had over 4 million unique visitors to date.
-Featured on CBS Early Show, Yahoo News, CNN, NY Times, Playboy, and every local affiliate in Los Angeles
-Hired PHP programmers to develop the site
-Gathered over 140,000 officers names from departments across the USA. The largest assembly of officers names.
P/T Weekend Flight Instructor

Seaside Aviation

(Aviation & Aerospace industry)

October 2006 — Present (2 years 10 months)

Instructing in the use of TAA, Technically Advanced Aircraft
Continuing flight training for several students
Airmen checkouts for the Cirrrus SR20 & SR22
Primary training for Private Pilots, and Instrument Pilots
Over 1300 hrs total time
Over 700 hrs dual given
P/T Weekend Flight Instructor

Hollywood Aviators

(Aviation & Aerospace industry)

October 2005 — Present (3 years 10 months)

Flight Instructor at Van Nuys Airport
Sightseeting tours of Los Angeles
Initial Private Pilot instruction
Ad Operations

Wasserman Media Group - Sportnet

(Marketing and Advertising industry)

May 2008 — November 2008 (7 months)

Served as end-to-end campaign manager for online advertising including collecting assets, QA’ing assets, loading assets, optimizing campaigns, reporting, and troubleshooting.

• Work with Online Operations Systems manager to align ad targeting/delivery strategy in DART to meet client demands and revenue objectives
• Develop creative methods to maximize revenue and ad performance within DART
• Proactively work with local and remote sales team members to guarantee impression goals for each ad campaign.
• Develop reporting that clearly and accurately analyzes data
• Prepare, monitor, and analyze daily delivery reports
• Worked with rich media, overlays, skins, expandables, pre-roll, post-roll, mid roll, and text overlays
Director

The Gary Group

(Privately Held; Marketing and Advertising industry)

July 2000 — April 2008 (7 years 10 months)

Acted as liason between clients and agency
Network Buyer

Initiative Media

(Public Company; 201-500 employees; Marketing and Advertising industry)

September 1999 — July 2000 (11 months)
Account Executive

New Times Los Angeles

(Privately Held; 11-50 employees; Newspapers industry)

April 1998 — March 1999 (1 year)
West Coast Marketing Manager

RED Distribution

(Public Company; 51-200 employees; Entertainment industry)

January 1994 — March 1998 (4 years 3 months)