Geoff Tucker

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4 people have recommended Geoff

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Marketing and Advertising

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Geoff Tucker’s Summary

ABOUT ME
I am a versatile marketing communications manager who collaborates with sales teams, product managers and specialists to create metrics-driven, go-to-market strategies that win business.

I single-handledly built layered marketing programs that filled sales funnels, using budgets from zero to $500,000, for B2B small businesses. At WaMu, a nationwide direct mail program lifted closings by $24M in six months. Marketing materials usage also increased by 10% after I completed a new intranet platform for a 250+ item catalog, including ongoing revisions.

My strengths include project management, content creation, communications, and taming chaos into productivity.

OBJECTIVE
Develop and implement compelling marketing and communication strategies and tactics that enable a company to capture target markets while growing my role, and expanding responsibilities.

ACCOMPLISHMENTS
• Created advertising and communications strategies and tactics that measurably increased brand recognition by one-third in first year.
• Produced communications tools that focused sales efforts on specific referral-source audiences to maximize sales funnel, increase close ratios, using analytical and computational skills to evaluate.
• Repeatedly delivered marketing outcomes praised by internal and external clients through effective teamwork, planning, execution and communications.