Gary Katz

Current

• Marketing Operations Educator, Workshop Facilitator, Track Chair, Speaker and Panel Moderator at Marketing Operations Partners
• President, CEO and Founder at Marketing Operations Partners
• Chairman and Founder at CommPros Group, Inc.

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Past

• Director of Communications at ShoreTel, Inc.
• Director of Corporate Marketing at Aplix Corporation
• President at Silicon Valley Chapter, Public Relations Society of America

• Senior Manager, Corporate Communications at Insignia Solutions
• Principal and Founder at Katz Business Communications (Sole Proprietorship)
• Founder and President at Public Relations Solutions, Inc.
• Director of Client Services at Plansky Public Relations, Inc.
• Sales Administrator and Inside Sales at Sony Communications - Industrial Video Division

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5 more...

Education

• University of San Francisco
• San Jose State University

Recommended

31 people have recommended Gary

Connections

500+ connections

Industry

Management Consulting

Websites

• Marketing Operations Partners
• Marketing Operations Benchmark
• My Blog

Gary Katz’s Summary

I run two different companies that address some of the biggest challenges in marketing today. Marketing Operations Partners, is Silicon Valley's first ready-to-go COO and change management team for the marketing department. We work with marketing executives and their teams to change the M.O. of marketing by leveraging process, technology, guidance and metrics to enable Marketing to run as a profit center and fully accountable business. In essence, we help CMOs and Marketing VPs to operate like CMOs by giving them an operational partner similar to a COO. My other company, CommPros Group, adopts neglected marketing programs. Customer references, lead nurturing and analyst research/consulting subscription management are classic examples. We allow these newborn and "orphaned" marketing programs to grow up and make a difference in your company. I am also a marketing expert witness and founded a group on Yahoo Groups, Plaxo Pulse and Facebook focused on the evolving discipline of Marketing Operations: Marketing Operations Evangelists. Follow me on Twitter: @mopartnersceo.

Gary Katz’s Specialties:

Marketing operations, marketing process, marketing ROI, return on marketing, sales process acceleration, change and strategy facilitation, marketing scalability, customer profitability, customer loyalty, corporate marketing, corporate communications, public relations, lead management, customer references, alignment, visioning, marketing technology, marketing communications, marketing programs, writing, messaging, branding, metrics, measurement, change management, marketing expert witness

Gary Katz’s Experience

• Marketing Operations Educator, Workshop Facilitator, Track Chair, Speaker and Panel Moderator

  Marketing Operations Partners

  (Management Consulting industry)

  July 2006 — Present (3 years 1 month)

  Gary developed the first course on Marketing Operations for the UC extension program in 2008 and is in the process of writing a book on Marketing Operations. He has served as Marketing Operations Track Chair for the Henry Stewart Conference and host of ad:tech's Mark-Ops Forum; led workshops on Marketing Operations for SVAMA and SVPRSA; and spoke at a variety of conferences including eMetrics Marketing Optimization Summit and Predictive Analytics World.

• President, CEO and Founder

  Marketing Operations Partners

  (Privately Held; Management Consulting industry)

  June 2006 — Present (3 years 2 months)

  * Operate the first Silicon Valley-based COO and change management team for the marketing department
  * Lead a 18-member team including Lynn Hunsaker, Craig DeNoce, Michael Dortch, Creig Foster, Jerry Hart, Mike Kelly, Juan Montermoso, Tom Pencek, Dick Heermance, Murry Shohat, Mike Gospe, Linda Popky, Ron Snyder, Sharyn Fitzpatrick, Chris Pareja, Larry Lepold, Deborah Plumley, Mike Teeling
  * Offers a broad suite of Marketing Operations services to address a variety of significant marketing challenges, including Marketing Intelligence, Sales and Buying Process Acceleration, Marketing Scalability, Customer Profitability, Strategy & Change Facilitation, and Return on Marketing
  * Team has published a 63-page benchmarking study on best practices in Marketing Operations: Journey to Marketing Operations Maturity. See link in websites section

• Chairman and Founder

  CommPros Group, Inc.

  (Public Company; 11-50 employees; Information Technology and Services industry)

  May 2005 — Present (4 years 3 months)

  Founded corporation that provides outsourced program management for organizations. Served as President and CEO until October 2008. Services include:
  
  Customer Reference Power — Build an extensive pipeline of customer advocates to support your sales and marketing opportunities.
  
  Demand Driver — Boost your prospect conversion rate with proven lead-generation and lead-maturation services and solutions.
  
  Mindshare Builder — Secure a strong reputation to ensure your organization's long-term success with our strategic public relations programs.
  
  Influence the Influencer — Ensure that your analyst research and consulting subscriptions are optimized to the max
  
  Content Creator — Deliver effective targeted marketing materials written from a fresh perspective.
  
  Supplier Selection Relief — Take the stress out of launching new marketing initiatives by outsourcing your Request for Proposal (RFP) bidding process.

• Director of Communications

  ShoreTel, Inc.

  (Privately Held; 51-200 employees; Telecommunications industry)

  February 2004 — November 2004 (10 months)

  Directed corporate communications, lead generation, lead qualication, marketing communications and public relations programs for ShoreTel, the innovation leader in delivering IP telephony solutions to the enterprise. Received Peer Recognition Award.

• Director of Corporate Marketing

  Aplix Corporation

  (Public Company; 51-200 employees; Computer Software industry)

  July 2002 — January 2004 (1 year 7 months)

  Led International corporate marketing initiatives in the Americas, Europe and Asia for Japan-based software company. Responsibilities included public relations, website, collateral, advertising, trade show management, partner relations, market research and business development. Company went Public on Mother's Toyko Stock Exchange in December 2003, in part as a result of its international marketing success.

• President

  Silicon Valley Chapter, Public Relations Society of America

  (Non-Profit; 51-200 employees; Public Relations and Communications industry)

  January 2003 — January 2004 (1 year 1 month)

  Led local chapter of international public relations society, working with 18-person Board of Directors; currently serve on Board as immediate past president

• Senior Manager, Corporate Communications

  Insignia Solutions

  (Public Company; 51-200 employees; INSG; Computer Software industry)

  June 1999 — February 2002 (2 years 9 months)

  Led global corporate communications, public relations and investor relations programs for company founded in UK.

• Principal and Founder

  Katz Business Communications (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Public Relations and Communications industry)

  July 1990 — June 1999 (9 years)

  Own communications and marketing consultancy, serving a variety of clients in corporate communications, marketing programs, public relations, corporate marketing, events management, direct marketing, online marketing, branding, advertising, employee communications, organization development, strategic planning facilitation, research, content development and marketing communications

• Founder and President

  Public Relations Solutions, Inc.

  (Public Relations and Communications industry)

  September 1985 — July 1990 (4 years 11 months)

  Founder and president of small full-service public relations firm, working with high-tech public relations clients.

• Director of Client Services

  Plansky Public Relations, Inc.

  (Public Relations and Communications industry)

  September 1983 — September 1985 (2 years 1 month)

  Directed public relations client services for small high tech public relations firm

• Sales Administrator and Inside Sales

  Sony Communications - Industrial Video Division

  (Broadcast Media industry)

  September 1982 — September 1983 (1 year 1 month)

  Responsible for order fulfillment and service for division's industrial video dealers.

Gary Katz’s Education

• University of San Francisco

  Master's , Human Resources and Organization Development , March 1992 — May 1995

  Wrote thesis on "An Organization Change, Learning and Development Model for Public Relations and Communications Management"

• San Jose State University

  BA , Public Relations , September 1979 — December 1981

  Activities and Societies:

  President, Pearce Davies Chapter, Public Relations Student Society of America

Additional Information

Gary Katz’s Websites:

• Marketing Operations Partners
• Marketing Operations Benchmark
• My Blog

Gary Katz’s Interests:

marketing operations, organizational change, learning organizations, strategic planning facilitation, genealogy, music, singing, sports, reading

Gary Katz’s Groups:

American Marketing Association (currently Vice President of Silicon Valley Chapter), Churchill Club, Public Relations Society of America, SVPMA, Business Marketing Association (national Board of Directors and Thought Leadership Committee), CXONetworking, EPIC

•    San Jose State University (official group)
•    The DEMO Conference
•    SVPMA
•    Silicon Valley American Marketing Association
•    Executive Suite
•    280 Group: Product Management & Product Marketing
•    SalesLab
•    University of San Francisco - Masagung Graduate School of Management
•    Inbound Marketers - For Marketing Professionals
•    Marketing Executives Group
•    eMarketing Association Network
•    Sales & Marketing Community
•    Speakers and Panelists
•    Marketing 2.0 Technology (Over 3300+ Members)
•    Public Relations Society of America (PRSA National)
•    Chief Marketing Officer (CMO) Network
•    PRSA Silicon Valley
•    Business Marketing Association
•    Lead Generation and Nurturing
•    Sony Alumni
•    Midpeninsula Professional Alliance
•    MarketingProfs
•    MOCCA
•    World of Freemasonry
•    EPIC (Empowering Partners in Consulting)
•    Marketing ROI and Effectiveness
•    Marketing Automation Specialists
•    BtoB Marketing
•    Marketing Operations
•    Marketing Operations Management Professionals
•    Marketing Pioneers
•    NorCal BMA (Northern California Business Marketing Association)
•    B2B Marketing
•    Masters of Digital Assets
•    Masters of Marketing Operations
•    Motum, LLC
•    Friends of High Tech Connect
•    Marketers on twitter
•    Sales Intelligence - Premiere Sales 2.0 Group
•    TopRight
•    Business Consulting Buzz Group
•    Corporate Planning & Global Industry Segmentation
•    Design2Market
•    San Jose State University School of Journalism and Mass Communications Alumni (official group)
•    Marketing Operations Partners
•    Marketing Operations Future Forum

Gary Katz’s Honors:

* Bylined Articles: "Integrated? Strategic? Why Marketing Needs a New MO," 2007; "Embracing Marketing Operations: What's in it for DAM Professionals?,"Journal of Digital Asset Management, 2007; "Marketing Operations: A Three-Phase Approach to Determine if Your Marketing Organization is Ready to Change Its MO Now," Automate, 2006;"Marketing Operations: Ten Signs That Your Marketing Organization is Ready to Change Its M.O. Now," MarketingProfs, 2006;"Marketing Operations: Solving Marketing's Seven Deadly Sins," MarketingProfs, 2005
* Board Member Emeritus, Public Relations Society of America, Silicon Valley Chapter, 2006-2007
* Master's Degree Thesis, "A Model of Organization Effectiveness, Learning and Change for Public Relations and Communication Management," University of San Francisco, 1995
* Certified Strategic Planning Process Facilitator, Institute of Cultural Affairs, 1992
* Accredited in Public Relations, Public Relations Society of America, 1988

Gary Katz’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch