Gary Angel

Principal/Partner, Advisory Services, Enterprise Intelligence – Digital Analytics, EY

San Francisco Bay Area
Information Technology and Services

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Gary Angel's Overview

  • Partner / Principal - Digital Analytics Center of Excellence at Ernst & Young

500+ connections


Gary Angel's Summary

I manage EY's Digital Analytics Center of Excellence. Our practice delivers cutting edge digital analytics to optimize digital marketing spend, Web and mobile customer experiences, and personalization and database marketing opportunities.

Previously, I created and was President and CTO at Semphonic - one of the leading digital analytics practices in the United States. Semphonic was acquired by EY in April of 2013. As practice leader at EY and previously as President of Semphonic, I lead consulting teams for our largest enterprise clients. Over the past 10 years, I've helped create a number of core methodologies for Web and Digital analytics including Functionalism, Two-Tiered Segmentation, and Site Topology analysis.

My background is in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence and that helps drive our practice to the leading-edge of online measurement.

In addition to publishing more than 20 whitepapers in digital analytics, I speak frequently at conferences including the X Change Conference, SMX, AIM, EUCI, OMMA Global, eMetrics,Text Analtyics World,The Digital Analytics Association Symposium Series and The Red Door Speaker Series. I had the honor of winning the Digital Analytics Association's Award for Excellence as The Most Influential Industry Contributor in 2012. I also created and manage the X Change Digital Analtyics Conference, the premier conference for digital measurement professionals and blog on all things analytics at

Specialties: Measurement Strategy, Customer Behavioral Segmentation, Analysis and BI Integration, Web and Digital Analytics

Gary Angel's Experience

Partner / Principal - Digital Analytics Center of Excellence

Ernst & Young

Privately Held; 10,001+ employees; Accounting industry

April 2013Present (1 year 6 months) San Francisco Bay Area

Gary leads Ernst & Young's Digital Analytic Practice within the broader Enterprise Intelligence and Advanced Analytics Unit. The practice provides comprehensive digital measurement and analytics including digital measurement infrastructure, digital reporting and dashboarding, advanced customer analytics and digital data warehousing. His company, Semphonic, was acquired by Ernst & Young in April of 2013 and became the E&Y Center of Excellence for Digital Measurement.

Gary Angel's Skills & Expertise

  1. Web Analytics
  2. Search Analytics
  3. Database Marketing
  4. Social Media Measurement
  5. Analysis and BI Integration
  6. Customer Behavioral Segmentation
  7. Omniture
  8. Business Intelligence
  9. Data Mining
  10. Analytics
  11. CRM
  12. Online Marketing
  13. Integration
  14. Strategy
  15. SEO
  16. Google Analytics
  17. Behavioral Segmentation
  18. Conversion Optimization
  19. Blogging
  20. SEM
  21. Email Marketing
  22. Enterprise Software
  23. SaaS
  24. E-commerce
  25. A/B testing
  26. Analysis
  27. Digital Marketing
  28. PPC
  29. Lead Generation
  30. Digital Strategy

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Gary Angel's Education

Duke University


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