Frank. Cooper

Current

• Chief Marketing Officer, Sparkling Beverages at PepsiCo

Past

• Vice President, Interactive Marketing at America Online
• Co-founder at Urban Box Office
• Senior Executive at Tommy Boy Music

• Senior Vice President, Business Affairs at Def Jam Recordings

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Education

• Harvard Law School
• University of California, Berkeley

Connections

285 connections

Industry

Consumer Goods

Frank. Cooper’s Summary

Build business that improve people's lives

Frank. Cooper’s Specialties:

Brand management
Brand architecture, strategy, positioning and marketing
Multicultural and cross-cultural marketing
Marketing in the digital space
Managing and building entertainment businesses
Branded Entertainment
Entertainment negotiations and dealmaking

Frank. Cooper’s Experience

• Chief Marketing Officer, Sparkling Beverages

  PepsiCo

  (Public Company; PEP; Consumer Goods industry)

  July 2003 — Present (6 years 1 month)

  Manage entire soft drink portfolio of PepsiCo, including trademarks Pepsi, Mountain Dew, Sierra Mist, Mug, Tropican Twister, and Tava.

• Vice President, Interactive Marketing

  America Online

  (Public Company; 10,001 or more employees; TWX; Internet industry)

  2001 — 2003 (2 years)

• Co-founder

  Urban Box Office

  (Privately Held; 201-500 employees; Online Media industry)

  1998 — 2001 (3 years)

• Senior Executive

  Tommy Boy Music

  (Privately Held; 51-200 employees; Entertainment industry)

  1996 — 1998 (2 years)

• Senior Vice President, Business Affairs

  Def Jam Recordings

  (Entertainment industry)

  1993 — 1996 (3 years)

Frank. Cooper’s Education

• Harvard Law School

  Juris Doctorate , Constitutional Law , 1987 — 1990

  Activities and Societies:

  Supreme Court Editor, Harvard Law Review
  Research Assistant to Professor Laurence Tribe

• University of California, Berkeley

  B.S. , Business Administration , 1983 — 1986

  Activities and Societies:

  Specialized in Economic Analysis
  Tutor for Rhetoric and English

Additional Information

Frank. Cooper’s Honors:

2006 Video Gaming Partner of the Year -- Mi6
2008 Industry Career Achievement -- AAF