Award-Winning Senior Writer / Seasoned Producer / Marketing Strategist
Greater Los Angeles Area
Award-Winning Senior Writer / Seasoned Producer / Marketing Strategist
Greater Los Angeles Area
Award winning writer with strong conceptual, research, troubleshooting and problem solving skills. Can quickly translate features into tight, benefits-driven copy. Marketing/advertising experience includes copywriting, creative positioning, branding, new promotion development, budgeting and talent casting. Has trained, mentored and supervised copywriters in both print and broadcast writing.
TOP QUALITIES
Referenced from LinkedIn Recommendations: Expert, Great Results, Personable, Creative, Good Value, High Integrity, On Time
CLIENTS
Comprehensive background includes a wide-range of industries including: General Healthcare, High Tech Software & Devices, Business-To-Business, Consumer, Industrial, Retail and Sports. Former clients include Suzuki, Clippers Professional Basketball Franchise, Le Meridien Hotels & Resorts/Irvine and Bell & Howell.
PROJECT DEVELOPMENT & MANAGEMENT
Ad Campaigns, Advertorials, Collateral, Discographys, Direct Response Letters, Free Standing Inserts, Newsletters, New Product Introductions, Press Releases, Promotional Materials, Radio, Telemarketing Scripts, Sales Promotions, Trade Brochures, Radio, Video, TV, Yellow Page Ads, Web Site Content & Creation, and more.
SPECIAL EXPERTISE
Heavyweight radio background includes hundreds of radio commercials: Talent Casting, Sound Effects Usage, Commercial Production, Post-Production Management, Script Writing and Editing.
TECHNICAL SKILLS
Mac & P.C. literate writer who can work in Word, Pagemaker, InDesign and InDesign2
EDUCATION
B.A. Degree, Advertising/Communications, California State University, Fullerton, CA
Heavyweight radio background includes hundreds of radio commercials: Talent Casting, Sound Effects Usage, Commercial Production, Post-Production Management, Script Writing and Editing.
(Marketing and Advertising industry)
August 2008 — Present (1 year 4 months)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 1991 — August 2008 (17 years 5 months)
Full-service, marketing-driven agency specializing in medical practice branding. (An Ascend Media Company)
• Created branded marketing-driven campaigns for hundreds of private practices
• New product development included waiting room posters and in-bound telemarketing scripts.
• Trained & supervised other writers.
• Won award through Direct Marketing Creative Guild/West
(Government Agency; 51-200 employees; Government Administration industry)
January 1990 — January 1991 (1 year 1 month)
Nonprofit employment agency ran by state of California.
• Copy Chief of SPPG newsletter that provided advice and counseling to out of work professionals.
• Co-chairperson of Communications Committee.
(Public Company; 11-50 employees; Marketing and Advertising industry)
January 1987 — 1990 (3 years )
Business to business writing and resume service for professionals.
• Within first year, was #3 in sales volume, out of a 14 office district.
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 1985 — January 1987 (2 years 1 month)
• Clients included Fountain Valley Regional Hospital, Acapulco's Restaurant, Brea and 'Jamoe', a Platinum Album percussionist formerly with the Allman Brothers Band.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 1983 — January 1985 (2 years 1 month)
Was Orange County’s largest independent ad agency at my time of employment.
• Clients included Suzuki, Bell & Howell and Le Meridien Hotels & Resorts/Irvine
• Won awards through both the Orange County Advertising Federation and the Business & Professional Advertising Association.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 1980 — January 1983 (3 years 1 month)
Advertising agency specializing in radio advertising.
• Trained and supervised writers in radio spot writing, talent casting, SFX, editing and production.
BA , Advertising/Communications , 1971 — 1976
Diploma , College Prep , 1969 — 1971
College Prep 1968 — 1969
Diploma - Prep School , 1965 — 1968
Special Interest: Radio Comericals • Heavyweight radio background includes hundreds of radio commercials: Talent Casting, Sound Effects Usage, Commercial Production, Post-Production Management, Script Writing and Editing
Tau Kappa Epsilon, Networked Recruiter, Tau Kappa Epsilon Alumni, Advertising, eMarketing Association Network, Recruiters' Networking Niche, Tau Kappa Epsilon Fraternity Alumni, Business Development Institute (BDI), TKE Alumni, Creative Intensive Network
Won awards through the Orange County Advertising Federation, the Business & Professional Advertising Association and the Direct Marketing Creative Guild/West
Awarded most coveted copywriting internship (Cochrane Chase Livingston, under Creative Director Carolyn Johnson) while at California State University, Fullerton