France Perier

Past

Senior Manager, Strategic Consumer Insights at Victoria's Secret Beauty
Consultant at The Boston Consulting Group
Brand Manager, Category Manager, Sales Representative at Unilever France

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Education

Harvard Business School
ESSEC - ESSEC Business School

Connections

345 connections

Industry

Consumer Goods

France Perier’s Summary

ESSEC / Harvard Business School graduate with 8 years of experience in corporate strategy, operational marketing and category management in the consumer goods and specialty retail industries. International profile.

France Perier’s Specialties:

Growth Strategy, Brand Management, Segmentation Analysis, Concept Generation, Performance Measurement, Qualitative & Quantitative Market Research, Category Management, Benchmarking, In-Store Testing.

France Perier’s Experience

Senior Manager, Strategic Consumer Insights

Victoria's Secret Beauty

(Cosmetics industry)

July 2007 — March 2009 (1 year 9 months)

Developped consumer insights for the beauty division of Victoria’s Secret ($5MM in sales with 25% for beauty, 1300 stores). Supervised the customer relations department which included a team of 3 associates.
Consultant

The Boston Consulting Group

(Management Consulting industry)

July 2005 — June 2007 (2 years)

Advised leadership teams of Fortune 500 corporations. Specific expertise includes growth strategy development, financial modeling, segmentation analysis, organizational restructuring and performance evaluation.
Brand Manager, Category Manager, Sales Representative

Unilever France

(Consumer Goods industry)

January 1999 — July 2003 (4 years 7 months)

2002-2003: Brand Manager, REXONA (deodorant). Managed the brand's marketing activities. Supported European innovation center for product development. Developped communication plans. Supervised 1 ACP.

2001-2002: Category Manager, Oral Care (Carrefour Account). Partnered with the retailer to improve the category's performance. Provided oral care expertise. Listed new products. Created promotions at the national level.

1999-2000: Assistant Brand Manager, SKIP (laundry detergent). Conducted day-to-day analyses. Tracked competitor sales & activities. Managed the brand's promotional plan. Organized communication with the sales force.

1999: Sales Representative. Improved availability of new products in 50 stores in the south of France. Implemented national promotions locally. Optimized shelf space through the creation of merchandising plans.