Florian Herrmann

Current

• International Tourism Research Analyst at Active Interest Media
• International Tourism Marketing Analyst at Yellowstone International

Past

• Product Manager & Tour Guide at Bayerisches Pilgerbuero

Education

• The George Washington University - School of Business

Recommended

1 person has recommended Florian

Connections

16 connections

Industry

Marketing and Advertising

Websites

• My Company

Florian Herrmann’s Summary

For me, one of the most important goals includes to develop innovative communication technology in tourism, with regards to International Tourism. As we live in a world without physical borders, we need to think globally. International Tourism is the largest industry and most interconnected industry in the world which allows countries to prosper and promote peace in the world. My expertise is around developing tourism for countries in the world, due to innovative technology, such as websites, social networks, podcasts, videos, blogs, twitter and interactive platforms. We are at the beginning of a new technology century that will completely change the picture of the current world.

Florian Herrmann’s Specialties:

Travel & Tourism Consumer Research, Visitor Intention Studies, Conversion Studies, Economic Impact Analysis (EIA), Feasibility Studies, developing strategic plans for destinations on local, regional and national levels. How to reach and communicate with International markets

Florian Herrmann’s Experience

• International Tourism Research Analyst

  Active Interest Media

  (Privately Held; Publishing industry)

  2008 — Present (1 year)

  In cooperation with National Parks Interactive and Active Interest Media I conduct market research about International Markets and develop promotional strategies in Tourism for the Western United States, focused on the national parks.

• International Tourism Marketing Analyst

  Yellowstone International

  (Hospitality industry)

  November 2006 — Present (2 years 9 months)

  Working with international tour operators in the field of product development and marketing, direct consumer marketing with international visitors by building customized itineraries online on www.YellowstonePark.com
  Research & Consulting, Conducting Visitor Intention Studies, Tourism Forecasting
  Conversion Studies and Economic Impact Analysis through local tourism development in rural areas of the Western United States

• Product Manager & Tour Guide

  Bayerisches Pilgerbuero

  (Wholesale industry)

  September 2000 — February 2003 (2 years 6 months)

  I started with doing an internship/apprenticeship at the tour operator Bayerisches Pilgerbuero. Later, I got involved into the field of product development including planning, organization and implementation of pilgrim, hiking and sightseeing group tours throughout the world. In addition, I was responsible for several hiking and pilgrim group tours to France, Spain and Italy as a tour guide.

Florian Herrmann’s Education

• The George Washington University - School of Business

  MTA , Sustainable Destination Management , 2007 — 2009

  Supporting research efforts of The George Washington University, focusing on consumer trend research of the Travel & Tourism Industry including domestic and international visitors for the United States. Researching the potential of future markets to the United States with regards to national parks (Eco Parks).

  Activities and Societies:

  Project work and research with real clients, such as Active Interest Media, Yellowstone International, Denver International Airport, Sublette County Tourism Board etc.

Additional Information

Florian Herrmann’s Websites:

• My Company

Florian Herrmann’s Interests:

Hiking, Mountain Biking, Traveling, Visiting National Parks, Computer, Social Networks like Facebook and Twitter, Trend Researching, watching movies, going out, meeting new people

Florian Herrmann’s Groups:

Travel Industry Association, Tourism Management Club

•    Fans of Digsby

Florian Herrmann’s Honors:

Graduated from High School with the 2000 Music Award

Florian Herrmann’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch