Fiorella Coello

Current

Directora de Marketing at Servihabitat [Grupo "la Caixa"]

Past

CRM & Business Intelligence Consultant at ESADE Business School
e-Marketing Manager at Laboratorios Almirall
E-Business/Marketing Manager at Industrias El Gamo S.A.

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Education

ESADE Business School
IE (Instituto de Empresa)
ESADE Business School

IESE Business School - University of Navarra
UCP / University of Atlanta
IESE Business School - University of Navarra
Federation of European Direct and Interactive Marketing (FEDMA) and Direct Marketing Association

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Recommended

4 people have recommended Fiorella

Connections

194 connections

Industry

Real Estate

Websites

My Website

Fiorella Coello’s Summary

International profile. Strong experience in Marketing, Internet and New Technologies. Experience in the Marketing functional area from the strategic to the operational level. Strong experience focused on Customer Relationship Managemet (CRM). In short, my focus areas are: Internet, e-Marketing, e-Business to the brick and mortar companies, and the Marketing functional area. Long experience in Project Management.

Fiorella Coello’s Specialties:

e-Marketing, CRM & New Technologies. Experience in customer acquisition and retention programs growing the client relationship. Customer Engagement Marketing. Specialist in create opportunities for deeper collaborative interaction, which reinforces the client's status as an innovative participant in the creation of cutting-edge Web solutions & online marketing programs. Currently I can develop my career in 2 fascinating areas mixing my knowledge in Marketing and my strong expertise in Internet.

Fiorella Coello’s Experience

Directora de Marketing

Servihabitat [Grupo "la Caixa"]

(Real Estate industry)

April 2009 — Present (4 months)
CRM & Business Intelligence Consultant

ESADE Business School

(Educational Institution; Education Management industry)

June 2008 — 2009 (1 year)

- Change Management: organizational change management processes and individual change management Consulting according with the CRM implementation plan.
- Improvement and optimization of the work process in the Marketing and Sales area of Executive Education related to Customer Relationship Management (CRM).
e-Marketing Manager

Laboratorios Almirall

(Privately Held; Pharmaceuticals industry)

October 2006 — 2008 (2 years)

Detect new e-business opportunities and define, manage and execute the e-marketing strategy, from the strategic to the operational level, including interactive media, email campaign management, online promotions, and affiliate marketing, in order to maximize client business and marketing objectives.

Responsible for creating and managing campaigns and actions through the CRM plattform (Customer relationship management) and Direct Marketing projects by forging long-term relationships with the customers.
E-Business/Marketing Manager

Industrias El Gamo S.A.

(Privately Held; 201-500 employees; Entertainment industry)

March 2002 — November 2006 (4 years 9 months)

As a Marketing Manager: Developed and rolled-out the marketing plan, including planning, market segmentation, positioning, and brand management. On the operational level, responsible for budgeting, campaigns, advertisement agency coordination, catalogues development. Displays and corners development to the shops of dealers and retailers. Merchandising, marketing research, fairs, promotions, public relations. Request for proposals.

As a e-Business Manager: Planning and managing the e-business vision and the strategies to integrate the latest technology in the company. Developed and launched 3 platforms: corporate website, GAMO online, Club (B2C), and Extranet for dealers (B2B). All three synchronized with the ERP software SAP. Includes web usability studies and positioning. Community creation of 36000 registered users with online customer services and support (CRM). Data-mining. Request for proposals.

Fiorella Coello’s Education

ESADE Business School

Marketing Leadership & Management 2004 — 2006
IE (Instituto de Empresa)

Digital Marketing Program - e-Marketing 2004 — 2005
ESADE Business School

Customer Relationship Management 2004 — 2004
IESE Business School - University of Navarra

E-Business Program: from Business to e-Business 2003 — 2003
UCP / University of Atlanta

International Business Administration. Emphasis in International Marketing 1994 — 1998
IESE Business School - University of Navarra

BIT: Mastering IT in Business 2008
Federation of European Direct and Interactive Marketing (FEDMA) and Direct Marketing Association

Direct, Interactive & Relationship Marketing , Marketing , 2007