Head of Online Marketing
Ireland
Head of Online Marketing
Ireland
Management, Strategy, Budget Management, Forecasting, Online Marketing, Customer Acquisition, Search, PPC, SEO, Affiliates, Display, Online Advertising, Mobile, SEM, Landing Page Optimisation, Blogs, Contextual Ads, Dynamic Ads, Cookie Tracking, Email, Path to Conversion, Widgets, Betting, Gambling, Sportsbook, Casino, Poker, Games, Bingo, Spread Bettting
(Public Company; PAP.L; Gambling & Casinos industry)
January 2008 — Present (1 year 7 months)
Internet Marketing activities including:
Pay-Per-Click Advertising
Search Engine Optimisation
Affiliate Network Management
Affiliate Recruitment & Retention
Email Marketing
Viral Marketing
Social Network Marketing
New Business Development
Bsc , Business & Finance , 1999 — 2003
Msc , Financial Economics
Google Adwords Professional