Ettore Sforza

Current

• BUSINESS CONSULTANT at SICURITALIA S.P.A.

Past

• Owner at PENSIERIEPAROLEDIETTORESFORZA
• Marketing & Sales Manager at VIASAT S.p.A.
• Marketing manager at DIGITAL TELEVISION SPA

• Corporate Image & Communication Director at WIND
• Sales & marketing manager at MEDIASET
• Account Manager at LEO BURNETT
• Network development Manager at SEAT ITALY
• Advertising Manager at RENAULT ITALY

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Education

• MASTER IN COMUNICAZIONE D'IMPRESA PUBLITALIA
• University of Rome

Recommended

1 person has recommended Ettore

Connections

44 connections

Industry

Telecommunications

Ettore Sforza’s Summary

Marketing specialist in the car industry (Renault, Mitsubishi, Seat, Fiat)
Advertising specialist in one of the most important advertising network (Leo Burnett)
Brand communication manager in WIND/INFOSTRADA with an impressive track record in terms of sales/advertising trade off.
Marketing & sales manager of a start up in the pay tv on ADSL business (DIGITAL TV/PARLA.IT)
Marketing & sales manager responsible of an outstanding success in terms of sales (VIASAT)

Ettore Sforza’s Specialties:

Marketing, brand communication,regulatory affairs,content acquisition

Ettore Sforza’s Experience

• BUSINESS CONSULTANT

  SICURITALIA S.P.A.

  (Security and Investigations industry)

  September 2008 — Present (1 year 3 months)

  New business developer. In particular I'm one of the two idea men and the developer of the innovative personal security service "SALVO" (the brand itself was invented by myself).
  Further information on www.salvomobile.it.

• Owner

  PENSIERIEPAROLEDIETTORESFORZA

  (Public Relations and Communications industry)

  December 2006 — August 2008 (1 year 9 months)

  Owner - PENSIERIEPAROLEDIETTORESFORZA is a "boutique" that support and give consultancy to top managers in developing and auditing communication (brand/corporate). We also supply a 360° superior service to those little and mid company that we consider with a high potential.

• Marketing & Sales Manager

  VIASAT S.p.A.

  (Public Company; 51-200 employees; Consumer Electronics industry)

  March 2006 — November 2006 (9 months)

  I succeeded in turning around the negative sales trend of 2005/beginning 2006 (yoy)
  (-30%) to a positive one at the end of november of + 5%. I launched a very strong canvass and revised the marketing strategy.

• Marketing manager

  DIGITAL TELEVISION SPA

  (Privately Held; 11-50 employees; Telecommunications industry)

  June 2004 — January 2006 (1 year 8 months)

  Marketing Manager (CEO from January to May 2005)

• Corporate Image & Communication Director

  WIND

  (Privately Held; 5001-10,000 employees; Telecommunications industry)

  December 2001 — May 2004 (2 years 6 months)

  In charge of the turnaround related to the acquisition of Infostrada/Libero. Responsible of the strategies and management of the whole brand communication. As showed in the balance sheet 2002 and 2003 (www.wind.it) the sales increased of the 13% with a cut of the advertising expenses of the 55% and the image of the brands improved dramatically as shown in the marketing tracking researches.

• Sales & marketing manager

  MEDIASET

  (Privately Held; 10,001 or more employees; Broadcast Media industry)

  November 1993 — December 2001 (8 years 2 months)

  Marketing manager in charge of the business development of the tlc and finance markets for tv advertising.
  Sales manager in charge of the 3rd account of the company (Telecom Italia Group)

• Account Manager

  LEO BURNETT

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  December 1991 — November 1993 (2 years )

  Account Manager of the FIAT Group in Turin.
  General supervisor of the FIAT advertising for the LEO BURNETT network (Germany, Belgium, Netherlands, Poland, Sweden, Brazil, Argentina

• Network development Manager

  SEAT ITALY

  (Privately Held; 51-200 employees; Automotive industry)

  November 1990 — December 1991 (1 year 2 months)

  Masterplan manager of a program of revision and development of the Italian network of point of sales.

• Advertising Manager

  RENAULT ITALY

  (Privately Held; 201-500 employees; Automotive industry)

  May 1990 — December 1990 (8 months)

  In charge of the advertising management of some products/services (Renault 21, Assistance non stop, FinRenault, Clio launch committee

Ettore Sforza’s Education

• MASTER IN COMUNICAZIONE D'IMPRESA PUBLITALIA

  MASTER , Business Communication , 1989 — 1990

• University of Rome

  laurea , Literature , September 1983 — March 1988

Additional Information

Ettore Sforza’s Interests:

Essayist of teological subjects

Ettore Sforza’s Groups:

•    Brand & Communications Management

Ettore Sforza’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch