Esther Lim

Current

• Interactive Marketing Consultant at Esther Lim and Associates

Past

• Principal at Crimsion Consulting
• VP, Client Services and Strategy at e-Storm International
• Senior Account Director at Questus

1 more...

Education

• San Francisco State University

Recommended

19 people have recommended Esther

Connections

202 connections

Industry

Marketing and Advertising

Websites

• My Company

Esther Lim’s Summary

Over twelve years experience in developing and delivering successful web strategies, integrated marketing, interactive advertising, and branding campaigns incorporating Web 2.0 and Social Media. Esther focuses on understanding client industries, competitive landscapes, and interactive behaviors to develop strategies that improve lead-generating, awareness building and audience retention activities.

Prior to starting her own company, Esther worked as a principal at Crimson Consulting's Interactive Practice where she conceived, developed and executed on Social Media/ Web 2.0 and entertainment based experiential marketing programs for F500-1000 companies such as Cisco, Sun, Seagate, and Fujitsu.

Esther was also VP of Client Services and Strategy for e-Storm International, an international marketing agency where she was in charge of creating advertising strategies for clients as well as building out new product offerings, work flow processes, organization and infrastructure. Previous clients include: ABC, Capital One Health Care Finance, Disney & Co., McKesson, Bank of America, Union Bank of California, Hitachi, Reuters, RCA, Eastman Kodak, NBC, Verio/NTT Communications, Verizon, Puma and American Suzuki Motor Corporation.

Esther holds a Bachelor's Degree in French Literature from San Francisco State University, graduating magna cum laude.

Esther Lim’s Specialties:

* Branding
* Cross platform, mixed media storytelling
* Market research & analysis

Social Marketing:
* Integrated social marketing programs and analytics
* Community planning, development, outreach
* Social content syndication
* Viral /WOM campaigns with focus on entertainment based social games

Traditional Web:
* Web site planning, strategy and analytics
* IA, wireframing & UI
* Project/account management

Online Advertising:
* SEO/SEM
* Emails, banners, sponsorship

Additional Information

Esther Lim’s Websites:

• My Company

Esther Lim’s Groups:

SF New Tech, Social Media Club, IAB, AMA, SVAMA, WebGuild, Girl Geek, Web Strategy Group, Web 3.0

ASMALLWORLD, World is Your Oyster, Qube, Diane Fay, Decaynne, PeLime,

•    Executive Suite
•    Women 2.0
•    TEN - Top Executives Net
•    Luxury & Lifestyle Professionals
•    Online Advertising Professionals
•    International Entrepreneur Club
•    ASMALLWORLD.net
•    Marketing 2.0 Technology (Over 3300+ Members)
•    Innovation and Entrepreneurship
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
•    INTERACTIVE GROUP
•    Euro RSCG San Francisco Alumni
•    TED: Ideas Worth Spreading
•    Prestige & Luxury Brands
•    massmediamobile
•    IGDA Women in Games Special Interest Group
•    MEF-Mobile Entertainment Forum Americas
•    Social Entertainment Professionals