
Deputy Dean Center for Graduate Studies at Universiti Malaysia Sarawak
Malaysia

Deputy Dean Center for Graduate Studies at Universiti Malaysia Sarawak
Malaysia
Dr de Run has been with Unimas for 13 years. Prior to that he owned and operated three consultancy companies, starting as a salesman. He joined the Faculty of Economics and Business, Unimas as a tutor and is now the Deputy Dean of the university’s Center for Graduate Studies. He has taught various marketing courses at both undergraduate and post graduate levels. He has supervised both Masters and PhD students as well as numerous undergraduate students. Ernest has also done various training courses in management, entrepreneurship and marketing for companies and institutions. He has also done consultations for the state and federal government as well as private companies. He has published in both local and international journals as well as the author of 4 books. Ernest research interest is in Promotions, Cross cultural studies, and Invariance.
Ernest aims to:
1. Continue publishing in journals of continously better quality
2. Working together with others to publish books
3. To at least hold 1 new grant a year
4. To at least hold 1 new consultancy project a year
Promotions
Advertising - language, cues, third party certification
Various cross-cultural studies of interest
Invariance
(Higher Education industry)
Currently holds this position
(Higher Education industry)
January 2009 — Present (1 year )
(Higher Education industry)
1996 — 2009 (13 years )
PhD , Marketing , 2002 — 2004
MMS , Marketing , 1997 — 1999
BBA , Marketing , 1986 — 1989
Marketing (Research, Publication, Consultancy), Handicapped Children Care, Downs Syndrome,
Marketing in Asia Group (MAG), Malaysian Regional Science Association, Asian Academy of Applied Business, PPDK Mambong (Rehab Center)