Erin Jende

Current

Senior Account Executive and Head of New Business Development at Catral Doyle Creative Co.

Past

PR Intern at The Hiebing Group
Account Services Intern at Claydon Heeley Jones Mason

Education

University of Wisconsin-Madison
Boston University

Recommended

6 people have recommended Erin

Connections

151 connections

Industry

Marketing and Advertising

Websites

Erin Jende’s Summary

I am experienced in strategic planning, project management and coordination for print, packaging, advertising design and a wide variety of electronic work, which has now become my key area of focus.

While the roots of the company are advertising, print and packaging work, Catral Doyle has evolved into almost exclusively an electronic marketing firm over the course of the last 5 years and our goal is to continue to grow in that category, staying ahead of electronic marketing trends to offer our clients the newest, most innovative and cost efficient tactics to reach out to the target and achieve objectives.

Our expertise is in Web development, E-mail marketing, online advertising, social media, video, flash animation and SEO and weaving together electronic marketing tactics and direct mail, advertising and various print tactics for cohesive and effective marketing.

Erin Jende’s Specialties:

Strategic Planning & Marketing Consulting
Web Development, Electronic Marketing Tactics, Video
Primary Research & Competitive Analysis
Branding, Positioning & Tagline Development
Copywriting

Erin Jende’s Experience

Senior Account Executive and Head of New Business Development

Catral Doyle Creative Co.

(Marketing and Advertising industry)

December 2003 — Present (5 years 8 months)

I manage client relationships, working with a variety of consumer and B2B clients to devise marketing strategies to meet objectives, then coordinating and overseeing projects and creative development from ideation to execution.

I am also charged with developing new business opportunities and achieving organic growth.

Catral Doyle creative co. is a marketing and design firm offering services ranging from branding, print and packaging design, advertising, signage and interior/set design to Web site development, rich media, video production and electronic marketing.
PR Intern

The Hiebing Group

(Marketing and Advertising industry)

2001 — 2003 (2 years)
Account Services Intern

Claydon Heeley Jones Mason

(Public Company; 11-50 employees; Marketing and Advertising industry)

May 2002 — August 2002 (4 months)

Erin Jende’s Education

University of Wisconsin-Madison

BA , Journalism - Strategic Communications, History , 1998 — 2003

Activities and Societies:

2002-2003 NSAC Team, PRSSA, Women in Communications, Ad Club
Boston University

Additional Information

Erin Jende’s Websites:

Erin Jende’s Interests:

Establishing new client relationships, interior design, traveling, live music, golfing, kickball, bowling, theatre, community involvement and the development and enhancement of Milwaukee in terms of business, arts, entertainment and education.

Erin Jende’s Groups:

MMAC, Ad2, Fuel, American Marketing Association, UW-Madison Young Alumni, Milwaukee's Southeastside Planning Committee, Friends of the Milwaukee Public Museum Board, Make-A-Wish Foundation