Erin Deighton

Current

• Design Futures at Hasbro - Future Now

Recommended

6 people have recommended Erin

Connections

95 connections

Industry

Design

Erin Deighton’s Summary

Design Thinking - This is at the heart of what I do.

Applying design methodologies to drive innovation and bring about better experiences, inspiration and new business opportunities.
Understanding consumer insights, innovation strategies, design methodologies and forming the right collaborations and partnerships is an essential part of this process.

Product Design background with a broad experience in industry from telecomms to lighting, lifestyle, furniture and Toys and Games.

Aim to engage people with their environment, whether through social interactivity or through spatial interaction. Ultimately broadening our perspectives and having a bit of fun but also letting common sense and our imaginations combine.

Always interested and engaged in activities around the design industry.
It's important to support each other in the design, engineering and manufacturing community so that information, knowledge and wisdom are spread amongst all members, such that we can achieve better and richer results for all to enjoy.

Erin Deighton’s Specialties:

Design and innovation strategy; Product Design; Leading internal and external creative teams; Collaboration with research and development partners; Developing new business opportunities and presenting to top line, senior management; Driving consumer research and understanding, deriving key insights; interaction and experiential design; vendor liaisons; supporting a design culture by introducing new perspectives and methodologies and pushing inspiration throughout the corporation.

Erin Deighton’s Experience

• Design Futures

  Hasbro - Future Now

  (Public Company; HAS; Consumer Goods industry)

  January 2007 — Present (2 years 7 months)

  Design management and innovation strategy - research, inspiration, concept, development, collaboration;
  
  Adressing unmet consumer needs and new business opportunities for core Brands and future growth.
  Taking a UCD approach; Using trends and behavoral analysis and consumer focused research to generate key insights to deliver new business opportunities for the global business; Foresight and forecasting future consumer needs and opportunities that can deliver successful development and growth to the business; Understanding and nurturing innovation strategies and driving inspiration through global development teams;