Eric Day

Current

• Sr. Strategist, Branded Entertainment at MSN

Past

• Account Director at Tribal DDB
• Account Executive at THINK new ideas
• Account Manager at AnswerThink Consulting Group

• Graphic Designer at DVA Advertising

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Education

• University of Oregon

Recommended

2 people have recommended Eric

Connections

181 connections

Industry

Marketing and Advertising

Eric Day’s Summary

Eric began his career on the creative side, designing corporate ID, advertising and early Web sites at a creative boutique in Oregon. After a move to San Francisco in the late nineties, Eric migrated to the account side to manage integrated TV, print and online advertising campaigns for hi-tech, B2B and dotcom brands, including Getty Images, Photodisc and a number of startups.

Because he combined a traditional marketing pedigree with sizable digital experience, Eric was tapped to help launch the San Francisco office of Tribal DDB and expand the digital presence of DBB San Francisco’s largest client, packaged goods giant The Clorox Company. His work there included crafting early Web site, online advertising and CRM strategy for most of Clorox’s consumer brands (including Clorox Cleaners, Glad, Pine-sol, Brita, Hidden Valley Ranch, Formula 409, STP, Armor All, and Clorox Bleach).

Similar assignments were ahead when he was asked to join Tribal's New York office to lead strategic engagements for Warner Bros. International, Sony Consumer Electronics, Unilever/Bestfoods and AOL. Over the next many years, Eric would come to oversee all aspects of Tribal’s award-winning relationships with ING, Bank of America, and Neutrogena (J&J).

As expanding consumer media choice continued to erode traditional advertising’s power, Eric jumped at an exciting opportunity in late 2006 to help shape the newly re-imagined intersection of Madison Ave and Hollywood. As part of MSN’s Branded Entertainment team he has partnered with a number of Top 100 brands and leading Hollywood production companies to develop innovative, award-winning and lucrative interactive experiences and original video shows for MSN, including working closely with Volvo, Kraft, P&G, Nestle, J&J, and General Motors.

He speaks often about branded entertainment best practices at industry functions and with leading marketers across the country.

Eric Day’s Specialties:

Branded Entertainment, Integrated Communications, Interactive Advertising, Packaged Goods, B2B, Web site Development, Strategic Planning, High-tech, Health/Beauty (Skin), Cosmetics, Home Cleaning, Laundry, Food, Financial Services, Entertainment, Consumer Electronics, Telecommunications/Mobile Services, Emerging Technology and Media (Wireless, Digital), Teen/Young Adult

Eric Day’s Experience

• Sr. Strategist, Branded Entertainment

  MSN

  (Public Company; 10,001 or more employees; MSFT; Marketing and Advertising industry)

  October 2006 — Present (2 years 10 months)

• Account Director

  Tribal DDB

  (Public Company; 10,001 or more employees; OMC; Marketing and Advertising industry)

  2000 — August 2006 (6 years)

• Account Executive

  THINK new ideas

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  1998 — 2000 (2 years)

• Account Manager

  AnswerThink Consulting Group

  (Public Company; 501-1000 employees; Information Technology and Services industry)

  2000 — 2000 (less than a year)

• Graphic Designer

  DVA Advertising

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  1992 — 1996 (4 years)

Eric Day’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch