Eric Biener

Current

Vice President Business Development at Nielsen Business Media
VP Biz Dev at Nielsen Business Media - Online

Past

Director Digital Events at Nielsen Business Media
Director at Ziff Davis Media
Director at Ziff Davis Media eSeminars

National Sales Director at United Virtualities
Senior Account Director at NBA – National Basketball Association
Director at Doubleclick
Account Director at CMP
Sales Assistant at Blair Television

see less...

5 more...

Education

State University of New York - Oneonta

Recommended

1 person has recommended Eric

Connections

318 connections

Industry

Marketing and Advertising

Websites

Eric Biener’s Summary

Eric Biener is a 20-year multi-media industry veteran with deep business experiences in Television, Print, Rich Media, Internet, and
Digital Events.

At Nielsen Business Media, Biener currently oversees a team of 20 professionals (Business Development, Sales, Editorial and Production) who are involved in the creation of digital products and services. Products and services that are designed to bridge buyer/seller – content/audience relationships using digital distribution methodologies. He is responsible for developing and managing relationships with third party technology vendors who power Nielsen Business Media’s digital
offerings.

In conjunction, he acts as the Publisher of Nielsen Business Media’s Web Seminar, Virtual Trade Show, Streaming Video, Small Business Resource Center and Job Portal business units.

Prior to joining Nielsen, Biener was employed by Blair Television, Darcy Masius Benton & Bowles, CMP Media, DoubleClick, The National Basketball Association and Ziff Davis Media.

Biener has been at the forefront of the internet medium since 1995. He continues to be a true leader and medium evangelizer by providing clients with consultative strategies that drive ability to harness the internet, digital related revenue streams and expected efficiencies.

Biener has a B.A. in Speech Communication from the State University of New York.

Eric Biener’s Specialties:

New Media Development, Crisis Management, Digital Events, Executive Management Consulting

Eric Biener’s Experience

Vice President Business Development

Nielsen Business Media

(Public Company; 10,001 or more employees; Internet industry)

August 2006 — Present (3 years 4 months)

-manage 16 associates
-drive strategy and revenue for recruitment advertising
-drive strategy and revenue for web seminars and virtual trade shows
-drive strategy and revenue with third party vendors
-drive strategy and revenue for digital directories
VP Biz Dev

Nielsen Business Media - Online

(Marketing and Advertising industry)

2006 — Present (3 years )
Director Digital Events

Nielsen Business Media

(Public Company; 10,001 or more employees; Publishing industry)

August 2006 — April 2007 (9 months)

-Create and implement Relationship Marketing revenue stream/ new business model for Nielsen Business Media. Properties including: Billboard, The Hollywood Reporter, Adweek, Hospitality Design, Business Travel News, Kitchen Bath Business

-Hire and manage new business unit consisting of content editors and program producers

-Partner with over 75 Nielsen Business Media sales professionals and consult/provide custom solutions for clients on a daily basis

-Build relationships and negotiate contracts with third party technology vendors
Director

Ziff Davis Media

(Privately Held; 201-500 employees; Publishing industry)

January 2003 — July 2006 (3 years 7 months)

-Web Cast/Virtual Trade Show Product - Executive Manager
-Created and implemented Relationship Marketing revenue stream/ new business model for
Director

Ziff Davis Media eSeminars

(Marketing and Advertising industry)

2003 — 2006 (3 years )
National Sales Director

United Virtualities

(Marketing and Advertising industry)

2001 — 2003 (2 years )
Senior Account Director

NBA – National Basketball Association

(Privately Held; 201-500 employees; Broadcast Media industry)

January 2000 — July 2001 (1 year 7 months)

-NBA/WNBA/NBDL - Sold network TV, digital, print, cable media advertising and event sponsorships - Personal Annual Sales - $10 million dollars
-One of six, Integrated Media Specialists, responsible for packaging sponsorships and selling multi- faceted, NBA wholly owned media properties to fortune 500 advertisers, including, Anheuser Busch, American Express, McDonalds, Nestle, Real Networks, IBM
Director

Doubleclick

(Public Company; 501-1000 employees; dclk; Marketing and Advertising industry)

1997 — 1999 (2 years )

-Media Sales Executive, representing over 200 of the internets top branded web sites, including: Nasdaq, FoodTV, A&E, Fodor’s, Zagat, SesameStreet
Account Director

CMP

(Public Company; 501-1000 employees; Publishing industry)

1993 — 1998 (5 years )

-Sold print advertising space & created marketing programs, (print/online), to
Computer Associates, AT&T, Gateway, IBM, Dell for: InformationWeek, InternetWeek, Network Computing, DataCom, and Windows magazine.
Sales Assistant

Blair Television

(Privately Held; 201-500 employees; Broadcast Media industry)

1989 — 1990 (1 year )