Associate Search Director at Razorfish
Greater Seattle Area
- Current
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- Associate Search Director at AvenueA - Razorfish / Microsoft
- Senior Search Manager at Avenue A | Razorfish / Microsoft
- Past
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- Account Manager at Inceptor Inc
- Account Manager – Customized Accounts at Inceptor Inc
- Account Executive at Inceptor Inc
- Agency Account Executive at eSpotting UK (Miva)
- Education
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- London South Bank University
- Recommended
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3 people have recommended Emma - Connections
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- Industry
- Online Media
- Websites
Emma Cockburn’s Summary
Emma Cockburn’s Specialties:
Google Certified
Yahoo Certified
Emma Cockburn’s Experience
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Associate Search Director
AvenueA - Razorfish / Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
March 2006 — Present (3 years 5 months)
• Management of integrated clients such as Microsoft, AAA and Levi.
• Management of $15m in media spend.
• Global / International Lead - managing best practices for the agency, surveying translation vendors, etc.
• Technology Lead – reviewing technologies to create efficiencies within the agency.
• Responsible for 3 members of fulltime staff
• Management of Yahoo, Ask and AOL (Platform A) relationship development.
• Achieved 100% of bonus in 2008
• Continually writing articles for AA|RF client newsletter. -
Senior Search Manager
Avenue A | Razorfish / Microsoft
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
2005 — Present (4 years)
• Management of integrated clients such as Best Buy, Weight Watchers, Getty Images and Microsoft towards their search objectives and goals, both domestically and Internationally.
• Management of $10m in media spend.
• Collaborating on technology vendor projects to increase the International Search practice.
• Working with multiple International offices to create leadership and process.
• Forecasting budget allocations for existing clients over various time periods (months, year).
• Managed training and development of 4 people.
• Working directly with Search Engines on product development.
• Maintaining strong relationships with the Search Engines and Industry Leaders.
• Achieved 100% of bonus in 2006 & 2007.
• Continually writing articles for AA|RF client newsletter. -
Account Manager
Inceptor Inc
(Privately Held; 11-50 employees; Online Media industry)
October 2005 — February 2006 (5 months)
• Account management for strategic accounts such as SiteEDGE Agency, Lawyers.com
• Strategic direction on bidding strategies and PPC management
• Management & development of 2 staff to assist in the delivery services
• Up sold Agency accounts to use more of Inceptor’s BidCenter (incl. Midas & Sprint Local)
• Development of PPC training programs (incl. bid management and creative writing)
• Achieved 100% of bonus for all 6 months in current role -
Account Manager – Customized Accounts
Inceptor Inc
(Privately Held; 11-50 employees; Online Media industry)
November 2004 — September 2005 (11 months)
• Management of large clients such as Martindale Hubbell (Lexis Nexis), KnowledgeStorm and HomeGain.
• Management of $1.5m in revenue for Inceptor which grew on a monthly basis
• Management of client communication flow and critical information delivery
• Management of a team of 6 staff to assist in delivery of services
• Developed reporting processes for client base incl. monthly, weekly and quarterly review
• Implemented new management procedures to improve client efficiency by over 6x ROI
• Provided both PPC and Organic (SEO) services to client base -
Account Executive
Inceptor Inc
(Privately Held; 11-50 employees; Online Media industry)
March 2003 — October 2004 (1 year 8 months)
• Day-to-day management of clients such as Verizon Wireless, Verizon Messaging, Cooking.com, PC World, Thomas Register and Christian Book
• Management of a team of 3 people to assist in delivery of services
• Campaign management for PPC duties include budget management of over $4m in media, keyword research, creative writing, bid management, optimization and client reporting
• Built strong relationships with all tier 1 and tier 2 search engines -
Agency Account Executive
eSpotting UK (Miva)
(Online Media industry)
October 2002 — March 2003 (6 months)
• First line contact for all Agency personnel (such as Carat Interactive, Agency.com, etc. and larger Direct Clients (such as eBay and Norwich Union Direct.)
• Creating and managing accounts across the entire eSpotting network (UK, Europe)
• Managing client’s expectations on delivery and costs of media spends
• Full responsibility of smaller low budget New Media Agency accounts
• Identifying potential up sell and renewal opportunities for Agency Sales Managers
• Preparation and issuing of daily, weekly and monthly reports
• Presented the Most Valued Player (MVP) award in December 2002
• Introduced new mechanisms to increase efficiency, such as I/O processes
Emma Cockburn’s Education
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London South Bank University
BA (Hons) , Marketing , 1999 — 2001
Additional Information
Emma Cockburn’s Websites:
Emma Cockburn’s Interests:
• Guest lectured for eSpotting for the CIM eMarketing Award in December 2002 • Interests include snowboarding, music, film, theatre, computers, travelling and reading
Emma Cockburn’s Groups:
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London South Bank University (LSBU)
Emma Cockburn’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
