Emily Starbuck Gerson

Emily Starbuck Gerson

Writer, editor, blogger, and social media professional

Austin, Texas Area

Current
  • Copywriter at HomeAway.com
  • Freelance writing and editing at None
Past
  • Editorial Assistant at CreditCards.com
  • Associate at Pure Communications
  • Photographer at BMW of Austin
  • Editorial Intern at Texas Monthly
  • Editor at The Austin Student
  • Editorial Intern at TRIBEZA
Education
  • The University of Texas at Austin
Connections
127 connections
Industry
Writing and Editing
Websites

Emily Starbuck Gerson’s Experience

  • Copywriter

    HomeAway.com

    (Privately Held; Internet industry)

    September 2008Present (11 months)

    Write and edit marketing, sales, and customer service copy. Write some SEO-driven articles about travel.

  • Freelance writing and editing

    None

    (Writing and Editing industry)

    May 2005Present (4 years 3 months)

    I currently write for About.com (owned by the New York Times Company), ENVY Magazine, CreditCards.com, and several other websites and publications. I specialize in web writing, blogging, and social media marketing. I have written about every topic under the sun, but my specialties include travel, arts and entertainment, and personal finance. www.EmilyStarbuck.com.

  • Editorial Assistant

    CreditCards.com

    (Writing and Editing industry)

    September 2007August 2008 (1 year)

    Write blog posts and news features about personal finance using SEO best practices, use social media marketing and online networking to increase blog's visibility and traffic exponentially, rewrite and update older stories, research industry trends, generate story ideas, some proofreading and editing. Was one of only six employees to be asked to join innovation team, in which I assisted in developing new products and business initiatives. Was quoted by publications such as MSN and Indianapolis Star.

  • Associate

    Pure Communications

    (Marketing and Advertising industry)

    May 2007September 2007 (5 months)

    Record and edit podcasts, edit audio and video webinars, create pitches and direct them toward media, track press mentions, do photography for websites. Write and edit press releases, blogs, white papers, copy for the websites of several businesses, and articles for newsletters. Left because owner closed shop to pursue other opportunity.

  • Photographer

    BMW of Austin

    (Photography industry)

    December 2006March 2007 (4 months)

    Photograph cars with professional equipment in studio, edit in Photoshop

  • Editorial Intern

    Texas Monthly

    (Privately Held; Publishing industry)

    September 2006December 2006 (4 months)

    Researched for various writers and editors, generated story ideas, checked facts, compiled event calendar, transcribed and edited interviews and old articles, updated media contact database, wrote for Web site.

  • Editor

    The Austin Student

    (Writing and Editing industry)

    May 2005August 2006 (1 year 4 months)

    Quickly worked my way up from freelance writer to top editor. Was editor for a year until publication was bought out. I generated story ideas, gave assignments to freelance writers and photographers, worked with freelancers to improve writing skills, edited all copy before publication, assisted with layout, reviewed proofs before publication, worked with public relations professionals, helped coordinate and work at promotional events, etc.

  • Editorial Intern

    TRIBEZA

    (Writing and Editing industry)

    May 2006August 2006 (4 months)

    Researched fashion trends, proofread copy, wrote front-of-the-book pieces for the magazine, reviewed proofs, checked facts in stories and event/business listings, wrote photo captions, promoted events, transcribed interviews, tracked down hard-to-reach sources, photographed events.


Emily Starbuck Gerson’s Education

  • The University of Texas at Austin

    B.S. , Communications: Radio-TV-Film , 20032007

    Also took courses in journalism and advertising departments.


Additional Information

Emily Starbuck Gerson’s Websites:

Emily Starbuck Gerson’s Groups:

SABEW (Society of American Business Editors and Writers), SPJ (Society of Professional Journalists), Online News Association

  •    Brazen Careerist
  •    The Freelance Writers Connection
  •    Austin Texas Exes Young Alumni

Emily Starbuck Gerson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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