Elrond Lawrence

Current

• VP, Media Relations at HR Marketer / Fisher Vista, LLC

Past

• Director of Marketing & Communications at San Jose Downtown Association
• Vice President/ Account Supervisor at Ketchum Public Relations
• Assistant Public Affairs Director at Kaiser Permanente

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Education

• California State University-San Bernardino

Connections

36 connections

Industry

Public Relations and Communications

Elrond Lawrence’s Summary

Elrond Lawrence’s Specialties:

Media relations, book author, corporate communications, photography, SEO, branding and identity, online marketing, special events

Elrond Lawrence’s Experience

• VP, Media Relations

  HR Marketer / Fisher Vista, LLC

  (Privately Held; Marketing and Advertising industry)

  August 2003 — Present (6 years 4 months)

• Director of Marketing & Communications

  San Jose Downtown Association

  (Public Relations and Communications industry)

  July 2001 — May 2002 (11 months)

  Managed media relations campaign for "SharkByte Art" public art exhibit in downtown San Jose. Scored ongoing coverage in SJ Mercury News, KCBS radio, and major Bay Area TV outlets. Coordinated and spoke in interviews. Charity auction raised $280,000 -- $30K above goal.
  
  Edited and wrote stories for monthly SJ Downtown newsletter and ongoing marketing materials. Worked with designers to produce concert posters and event promotion art. Appeared in live TV segments for "Christmas in the Park" and other events.

• Vice President/ Account Supervisor

  Ketchum Public Relations

  (Public Company; OMC; Public Relations and Communications industry)

  March 2000 — April 2001 (1 year 2 months)

  Co-supervised 8-person account team for Sun Microsystems' Servers Group during dot-com boom. Ongoing liaison with Sun Servers' internal PR team. Wrote press releases and did media outreach for server and supercomputing-related announcements. Coordinated media interviews for technology expos and product launches. Developed relationships with tech writers at trade publications.
  
  Member of Ketchum leadership team for Redwood City office, and joined in weekly office management meetings.

• Assistant Public Affairs Director

  Kaiser Permanente

  (Non-Profit; 10,001 or more employees; Hospital & Health Care industry)

  June 1990 — March 2000 (9 years 10 months)

Elrond Lawrence’s Education

• California State University-San Bernardino

  1984 — 1989

Additional Information

Elrond Lawrence’s Interests:

Photography, public relations, writing, railroads, trains, travel, baseball, journalism, movies & TV

Elrond Lawrence’s Groups:

Public Relations Society of America

•    Marketing Communications Professionals
•    Market Pricing - Compensation
•    Aberdeen HCM Research Group
•    HRmarketer.com

Elrond Lawrence’s Contact Settings

Interested In:

• reference requests
• getting back in touch