Eloi Casali

Current

• SEM Consultant at Performics

Past

• PPC Analyst & Optimiser - SEM Executive at SiteVisibility
• Student Brand Manager at The Independent

Education

• University of Brighton

Recommended

4 people have recommended Eloi

Connections

93 connections

Industry

Marketing and Advertising

Websites

• My Company

Eloi Casali’s Summary

PPC Specialised Internet (Paid Search) Marketer with strong knowledge of the UK media landscape and significant experience in both IT and Brand Management. Strategic thinker with particular interest in developing new ways for consumers to interact with brands, using a range of media that will reinforce each other.

Educated both in France (Baccalaureat Economics and Social Sciences) and in the UK (BA Communications and Digital Medias), and fully bilingual Franco-British with strong notions in German and Spanish.

Eloi Casali’s Specialties:

PPC Setup, PPC Strategy, PPC Management, Bid Management, Branding, Copy Writing, Promotional Material Creation, SEO, Website design & development.

Eloi Casali’s Experience

• SEM Consultant

  Performics

  (Privately Held; Marketing and Advertising industry)

  November 2008 — Present (9 months)

  Advising on/creating strategies for the implementation and smooth running of SEM campaigns

• PPC Analyst & Optimiser - SEM Executive

  SiteVisibility

  (Marketing and Advertising industry)

  July 2007 — November 2008 (1 year 5 months)

  Website traffic growth, implementation of SEO and Paid Search (PPC) marketing techniques, traffic measurement, conversion and lead generation marketing.
  
  Specialist in Paid Search (PPC), Qualified Google Advertising Professional (GAP) & MSN AdExcellence member

• Student Brand Manager

  The Independent

  (Privately Held; 201-500 employees; Newspapers industry)

  September 2006 — July 2007 (11 months)

  In charge of implementing the advertising of national promotions on Brighton University campus as well as developing new promotional activities and the supporting advertising material.

Eloi Casali’s Education

• University of Brighton

  2003 — 2007

  Dissertation titled "The Rise of Internet Marketing"
  Additional work for The Independent as Student Brand Manager
  Course Representative

Additional Information

Eloi Casali’s Websites:

• My Company

Eloi Casali’s Interests:

Pay per Click Advertising, Advertising & Marketing Campaigns, Technology, Communications, Mass Media, Popular Culture, New Business Startups. Cooking Real Food, Beach Volleyball, Snow Sports

Eloi Casali’s Groups:

Search Marketing eXpo, Google AdWords Professionals, MSN AdExcellence Members

•    PPC Marketing

Eloi Casali’s Honors:

Google Accredited Professional 2007
Google Accredited Professional 2008
MSN AdExcellence Member 2008

Eloi Casali’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch